Legislation exists which requires companies to establish procedures for individuals who uncover or have concerns about questionable accounting or auditing practices to report such matters to management. Such procedures must allow for the confidential and anonymous receipt of such complaints.
As part of this Guide to Corporate Conduct, we have in place a program under which employees can raise issues of ethical concern to be reviewed or investigated. Financial integrity has always been a requirement of our corporate culture, and concerns about financial integrity are to be reported in accordance with this Guide.
Complaints relating to corporate conduct, including questionable accounting or auditing matters can be made in a confidential, anonymous manner to the Help Line at 1-800-9-HELP-44 or by writing to the General Counsel, Hasbro, Inc., P.O. Box 496, Pawtucket, RI 02862. While it may not always be possible to maintain confidentiality concerning the results of an investigation into questionable accounting or auditing practices, submissions can be done anonymously either by phone or letter.
Additionally, concerns relating specifically to any accounting, internal accounting or auditing matter may be sent confidentially to the Audit Committee of Hasbro's Board of Directors. The Chair of the Audit Committee, without review by any Hasbro employee, will decide next steps for investigating such a matter. Send confidential concerns directly to: Chair, Audit Committee to the Board of Directors, Hasbro, Inc., P.O. Box 497, Pawtucket, RI 02862.

Hasbro's Commitment
All of us at Hasbro are proud of our tradition of conducting our business pursuant to the highest ethical and legal standards. This Guide to Corporate Conduct reinforces our commitment to these standards. It is designed to help us act in an ethical manner and in compliance with the laws and guidelines which apply to everyone at Hasbro. Hasbro wants to be a leader in all aspects of our business. However, we need your help to achieve this goal. Follow your best instincts and refer to this Guide when you have questions. I am confident that together we can make the integrity and honesty with which we conduct our business a reason for all of us to be proud.
Our Duty
It is Hasbro's policy to comply with all laws governing its domestic and foreign operations and to conduct its affairs using the highest moral, legal and ethical standards. All of our employees have a duty to conduct Hasbro's business affairs consistently with both the letter and the spirit of the law.
Your Responsibilities
Every Hasbro employee is responsible for his or her own actions and the consequences for those actions. We are sometimes faced with situations where there are pressures to act unethically. However, at Hasbro we depend on each other to conduct our business with honesty and integrity. Please be assured that compromises in behavior which lead to violations of our standards will not be considered to be a benefit to the company and are not acceptable. Hasbro expects every employee to comply with the law and to alert management if you discover or suspect that an illegal, dishonest or unethical act is being committed. This Guide applies to all employees of Hasbro, its subsidiaries and affiliates and, in some instances, to the visitors and vendors of Hasbro.
Use of the Guide
The Guide is intended to assist you in the exercise of sound judgment. It provides a brief summary of the basic standards of ethics and conduct which Hasbro follows. It is the obligation of all of our employees to adhere to these standards.
The Guide is intended to provide:
You should be familiar with the policies contained in the Human Resources handbook, and you may be familiar with other specific policies that apply to your work area.
If you are troubled with an issue or have difficulty interpreting Hasbro's policies, help is available. You are encouraged to speak with your supervisor or use the resources described in this Guide.
This Guide to Corporate Conduct and the policies and procedures set forth herein do not constitute contractual terms or conditions of employment and should not be construed as expressed or implied contractual commitments. This Guide is subject to change at the sole discretion of Hasbro.
In addition to these parties, the Guide to Corporate Conduct also applies to the members of Hasbro's Board of Directors and to the members of the boards of directors of Hasbro's subsidiaries and affiliates.
Violations of this Guide by any director may result in one or more of the following, as appropriate: a warning; a reprimand; removal; required reimbursement for losses or damages; and referral for criminal prosecution or civil action.

Definition
Hasbro is committed to the ethical conduct of its business, including adherence to the principles set forth in the Guide to Corporate Conduct.
Policy
Hasbro does not generally expect to provide waivers to its officers, directors or employees of their need to comply with the Guide to Corporate Conduct.
However, in the event that a waiver is requested, no waiver of the principles set forth in the Guide will be made unless approved in writing by the General Counsel or Hasbro's Board of Directors, subject to the further requirement set forth in the following sentence.
Any waiver of the provisions of the Guide to Corporate Conduct involving an executive officer, senior financial or accounting officer or director of Hasbro must be approved by Hasbro's Board of Directors and will be promptly disclosed if such disclosure is mandated under the provisions of any applicable laws, rules and regulations, including the requirements of the rules applicable to companies listed on the New York Stock Exchange.

Expect Ongoing Communication
Ethics Officer - The General Counsel's Role
Helpline
800-9HELP44
Discipline

Definition
Statements by employees regarding Hasbro's products shall not be untrue, misleading, deceptive, fraudulent or falsely disparaging of competitors.
Policy
It is Hasbro's policy to be truthful, fair and honest in the advertising, marketing, and promotion of its products. All advertising and promotion of Hasbro products should be appropriate in nature to a children's and family entertainment company.
Important to Know
All such statements shall be in compliance with the guidelines of the Federal Trade Commission, as well as other applicable federal and state laws and regulations.
Q&A
Q.What is the Federal Trade Commission most concerned about?
A.The FTC seeks to prohibit deceptive advertising which can include practices such as false factual claims about product performance,(ie. race car travels faster than it actually does) or enhancing commercials to make product features appear to perform better than they actually do.

Definition
No employee, visitor, contract worker, consultant or vendor may use, possess, distribute or be under the influence of illicit drugs at any time while on company property or on company business. The use or possession of alcoholic beverages by company employees on company premises is not allowed. Employees are also prohibited from reporting to work under the influence of alcohol, including reporting to work after having consumed alcohol during meals or break periods.
Policy
Hasbro is firmly committed to maintaining a safe, productive and healthy workplace and to meeting its obligations under applicable federal, state and local drug and alcohol laws. Hasbro has in place drug and alcohol policies which all employees are required to follow as a condition of initial and continued employment. Hasbro stands committed to firmly confront any substance abuse problems of its employees.
Important to Know
Q&A
Q.What about my behavior after work, with co-workers, at a non-business function - am I allowed to drink with my co-workers then?
A.As long as you are off company premises and are not returning to work, moderate consumption of alcohol with co-workers or clients is acceptable.

Definition
Employees who do business with foreign countries may receive requests from outside persons or companies asking that Hasbro refuse to do business with a boycotted country that is friendly with the United States or with businesses or nationals thereof, or with any person who deals with such boycotted country, business or person. Employees may also receive requests from outsiders to provide information regarding Hasbro's dealings or proposed deals with any such boycotted country, business or person.
Policy
It is Hasbro's policy to comply with all applicable laws on these matters, particularly the Export Administration Act and the Internal Revenue Code.
Important to Know
Q&A
Q.What areas of the corporation have been impacted the most by these requests?
A.Typically, requests of this nature have been made in Hasbro's International and Purchasing areas.

Definition
The antitrust laws of the United States are intended to protect and promote vigorous and fair competition. These laws apply to all domestic and some foreign transactions by United States businesses.
Policy
The following are among those which constitute violations of applicable laws and must not be engaged in under any circumstances:
Important to Know
Q&A
Q.How does our practice to designate specific markets or territories for products fit within these prohibitions?
A.The antitrust laws do allow forunilateralbusiness practices such as designating specific products or territories.

Definition
A bribe or kickback includes any item or favor provided for the purpose of improperly obtaining favorable treatment or seeking a competitive advantage.
Policy
Anyone receiving a solicitation, whether direct or indirect, for payment or other remuneration by any vendor to Hasbro should immediately report such activity to the General Counsel. Any employee who pays or receives bribes or kickbacks will be subject to discipline, up to and including discharge, and may be reported to the appropriate authorities.
Important to Know
Q&A
Q.What about instances where it is customary to exchange gifts with vendors or clients, such as in foreign countries.
A.As customs vary from country to country, in some instances a gift may be both necessary and appropriate.

Definition
A conflict of interest occurs when an individual's private interest interferes in any way with the interests of the Company as a whole.
Policy
A conflict situation can arise when an employee or director takes actions or has interests that may make it difficult to perform his or her work for the Company in an objective and effective manner. Conflicts of interests also arise when you, a member of your family, or a friend receive improper personal benefits as a result of your position in the Company. All employees and directors are required to conduct themselves in a manner that avoids even the appearance of conflict between their personal interests and those of the Company. Sometimes even the appearance of impropriety can have a detrimental effect on the Company. In additional, you may not exploit your positions or relationships with Hasbro for personal gain.
As an employee or director of the Company you owe a duty to the Company to advance its legitimate interests when the opportunity to do so arises. You may not take for yourself personally opportunities that are discovered through the use of the Company's property or information or your position with the Company. Similarly, you may not use the Company's property or information, or your position with the Company, for personal gain. You are expected not to compete with the Company.
Q&A
Q.What should I do if I believe I may have a potential conflict of interest?
A.You should immediately discuss the situation with your supervisor and the General Counsel.

Definition
You may not exploit your positions or relationships with Hasbro for personal gain.
Policy
All employees should conduct themselves in a manner that avoids even the appearance of conflict between their personal interests and those of the Company. Sometimes even the appearance of impropriety can have a detrimental effect on the company.
Important to Know
Apparent conflicts of interests can arise easily particularly as a result of contact with many different kinds of people and entities including: customers, suppliers' present or prospective employees, shareholders, or members of the community.
Examples of conflicts of interest may include the following:
Q&A
Q.Is there a problem with my owning stock in one of our major competitors?
A.A nominal or modest ownership interest of our competitors that are publicly traded should not create a conflict of interest. A substantial ownership interest of any competitor will create a conflict of interest for you.

Definition
All of the Company's business information and records are the property of Hasbro and should be used only for Hasbro's business purposes.
Policy
Except to the extent that limited records are specifically designated as non-confidential, all of the Company's records, information, data and files are considered confidential, whether developed internally or obtained from an employee, customer, supplier or other person.
Confidential information includes all non-public information that might be of use to competitors, or harmful to the Company, its customers, suppliers or other persons with whom the Company does business, if disclosed. It is the responsibility of each of us to protect the confidentiality of this information.
Such information is not to be used or reproduced for any personal use or the use of friends and family, and is not to be provided to anyone outside of the Company, except as authorized by the Company.
Important to Know
Employees and directors should take every practical step to protect the Company's confidential information. You are required to avoid discussing confidential information in places where you can be overheard. You should also avoid discarding confidential documents where others can retrieve them.
Q&A
Q.What should I do if I have a question regarding Hasbro's policy on the treatment of confidential information, or whether a particular item of information is confidential?
A.You should contact the Office of the General Counsel for advice.

Definition
Employees are expected to dress in a manner appropriate to the job they perform.
Policy
It is important that employee attire and appearance reflect the professional atmosphere in which we work. Hasbro employees should utilize good judgment regarding their dress and appearance.
Important to Know
Since the nature of our work varies from location you should consult with your supervisor for specific guidelines.
Q&A
Q.Why does there seem to be inconsistency in the dress codes at different locations across the company?
A.Depending on the location and the business function, what constitutes appropriate professional dress may vary.

Definition
Each of the Company's employees, officers and directors is required to deal fairly with the Company's customers, suppliers, competitors and employees.
Policy
None of us should take unfair advantage of another person or business through manipulation, concealment, abuse of privileged information, misrepresentation of material facts, or any other unfair dealing practice.
Important to Know
We must never use any illegal or unethical methods to gather competitive information.
Q&A
Q.What should I do if I obtain information I believe may constitute a trade secret or confidential information of another business?
A.You should consult with your supervisor and the General Counsel's office immediately.

Definition
All Hasbro funds must be retained in corporate accounts and no undisclosed or unrecorded fund or asset shall be established for any purpose. No false or deceptive entries may be made and all entries must contain an appropriate description of the underlying transaction.
Policy
Hasbro's books and records are maintained in a manner that provides for an accurate and auditable record of all financial transactions in conformity with generally accepted accounting principles.
Important to Know
Q&A
Q.What if I suspect my boss is cheating on his or her expense reports?
A.You should report such concerns immediately to the General Counsel. Please keep in mind that you will not be retaliated against for raising such a concern.

Definition
For the purposes of this policy, a gift is considered of nominal value if its retail value is less than $100.00.
Policy
Except for gifts of nominal value, neither employees nor their relatives may give or receive gifts to or from Hasbro's customers, suppliers, vendors or other business partners.
Important to Know
Q&A
Q.Why is the company concerned about my receiving a gift if it is not a bribe or kickback?
A.The company is concerned at your ability to exercise good judgment on behalf of Hasbro. Business dealings may be compromised by your receiving excessive gifts.

Definition
Each of us is required to act with honesty and integrity. We are all required to act ethically
and to comply with all applicable governmental laws, rules and regulations in the conduct of
Hasbro's business.
Policy
You must not engage in any illegal or improper conduct in connection with the performance
of your duties for the Company. In performing our jobs, all of us are required to act in good
faith, with due care, competence and diligence, and not to misrepresent any information.
Important to Know
Perceived pressures from supervisors or demands due to business conditions are not excuses
for violating the law.
The consequences to the Company and its directors, officers and employees from any
departure from this policy can be severe.
Q&A
Q.What should I do if I have a question regarding any laws or requirements applicable to
the Company?
A.You should contact the Office of the General Counsel immediately if you have any
questions regarding applicable laws, rules or regulations.

Definition
It is illegal to buy or sell securities while possessing material, nonpublic information.
Policy
It is the policy of Hasbro that all employees who, in the course of their employment, come
into possession of material, nonpublic information concerning Hasbro, its customers or
suppliers, or any other publicly held company, must keep the information confidential and
not trade in the securities of Hasbro or any such company, or pass on such information to
others who may trade.
Important to Know
Q&A
Q.What is material, non-public information?
A.Material, non-public information is factual information which a reasonable investor
would want to know in making an investment decision. Examples may include significant
licenses, acquisitions, dispositions of assets, financial statements and reorganizations.

Definition
Protection of Corporate Property includes employees, information, intellectual property,
material and equipment as well as other areas in which exposure may exist.
Policy
All Hasbro's employees are responsible for ensuring that appropriate measures are taken to
assure that corporate assets are properly protected.
Important to Know
Q&A
Q.Is it permissible to borrow company assets (such as computers, VCRs, camcorders, toys) for own personal use?
A.Corporate assets are not to be used for personal purposes. Any exception must be cleared with your supervisor.

Definition
Hasbro is committed to providing full, fair, accurate, timely and understandable disclosure in all of its public communications and in the reports and other documents it files with, or submits to, the United States Securities and Exchange Commission.
Policy
All of Hasbro's public communications and filings with the Securities and Exchange Commission are carefully prepared to promote the accuracy, completeness, and timeliness of the information contained therein and to result in understandable disclosure. The Company's Chief Executive Officer, senior financial and accounting officers and all other persons
participating in preparing any such communications, or in preparing and maintaining the underlying financial and other information contained in such communications, are required to vigorously apply these principles in performing their duties.
In order to assure this objective is achieved, all of us are required, in the course of performing our jobs, to provide the people within Hasbro who depend on our data and information, and the others to whom we are properly disclosing information, including the Company's external auditors, with information that is accurate, complete, objective, relevant, timely and understandable.
Important to Know
All employees involved in maintaining financial or accounting records are expected, to the extent such requirements are applicable to their jobs, to follow Hasbro's accounting policies and procedures, and to follow all other applicable standards, laws and regulations for accounting and financial reporting of transactions, including, without limitation, United States generally accepted accounting principles and generally accepted accounting principles for any other applicable jurisdictions.
Q&A
Q.What should I do if I believe there has been any error, misrepresentation or falsification of financial results or other matters addressed in any of Hasbro's public communications or filings with the Securities and Exchange Commission?
A.You should contact the Office of the General Counsel. Concerns can be submitted to the
General Counsel anonymously in the manner described in the Guide to Corporate Conduct.
You may also chose to send a confidential report to the Chair of Hasbro's Audit Committee
of the Board of Directors at Hasbro, Inc. P.O. Box 497, Pawtucket, RI 02862. You will not
be retaliated against for making any such report.

Definition
Hasbro recognizes that its continued success depends on the development and fair treatment of all of its employees.
Policy
It is Hasbro's continuing policy to:
Important to Know
You should be sure to familiarize yourself with and follow all company policies with respect to Human Resources.
Q&A
Q.What should I do if I believe I am being treated in a discriminatory manner by my supervisor?
A.At Hasbro, it is important for employees to feel secure in the environment so individuals can fully contribute. If you feel you are being discriminated against, you should contact your Human Resources representative or the General Counsel immediately.

Definition
Safe work practices include promptly reporting accidents and near misses, working diligently
to correct safety hazards, and striving to maintain an overall posture of safety first. It also
includes exercising good judgment with regard to the environmental aspects of our use of
buildings and real estate, our manufacturing processes and our products. Additionally,
discharge and disposition of hazardous materials should be performed only in a manner that
complies with environmental protection laws.
Policy
Hasbro is committed to the safety and health of its employees worldwide. This includes the
employees of vendors making Hasbro products throughout the world. Providing and
maintaining a safe work environment and instituting and following work practices to
safeguard employees must be a primary consideration for all of us. Reviewing all our
businesses and identifying where we can act to improve safety awareness is an ongoing task
to which the entire corporation and each employee should be dedicated. There is no job so
important that we cannot take the time to complete it safely.
Important to Know
Q&A
Q.What if I am asked by my supervisor to disregard a safety mandate in the interest of
getting a high priority job done?
A.You should follow the safety mandate and to the extent your supervisor does not support this, please refer this to your Human Resources manager or the General Counsel.

Key Questions to Determine Appropriateness of Behaviors
Hasbro depends on all of our employees to safeguard Hasbro's standards and ethics.
Although ethical requirements are sometimes unclear, the following questions will provide a
good guideline for those in doubt about their behavior:
Unsure?
If you feel uncomfortable with the answer to any of the above questions, you should not take
the contemplated actions without discussing them with the General counsel and obtaining
assurance that such contemplated actions are appropriate. You should use the HELPLINE
number (800) 9-HELP-44 to assist you with such matters or you may also write to the
General Counsel at P.O. Box Number 496, Pawtucket, Rhode Island 02862.

February 2011
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