Hasbro Trademarks a Favorite Smell from Childhood: The PLAY-DOH Scent
The nostalgia-inducing smell of PLAY-DOH compound becomes one of few active scent trademarks in the U.S.
Since the PLAY-DOH brand’s inception in 1956, the distinctive smell has consistently served as a hallmark of the brand, and after more than six decades providing children with a source of imaginative and creative play, the scent has become increasingly recognizable among children, parents and grandparents alike. Throughout its history, the “recipe” for PLAY-DOH compound has remained largely unchanged, ensuring the scent fans smell when opening a can of PLAY-DOH compound, is the same scent many grew up with and now enjoy alongside their own children or grandchildren.
“The scent of PLAY-DOH compound has always been synonymous with
childhood and fun,” said
Jen DeAngelis, 401-727-6833