Hasbro, Inc.
Sep 1, 2017
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Hasbro and Harmonix Turn Up the Volume, Debut Pre-Order for the Music-Mixing Game DROPMIX

Now Available for Pre-Order in the U.S. at DropMix.com and in Stores September 24

Game Features Three Play Modes and Hit Songs from Blink-182, Bruno Mars, Carly Rae Jepsen, Dolly Parton, Fifth Harmony, Imagine Dragons, MGMT, Outkast, Sia, Skrillex, Vampire Weekend, The Weeknd, Weezer, and Many More

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, has opened pre-orders in the U.S. for the highly anticipated DROPMIX music-mixing game developed in collaboration with video game developer Harmonix Music Systems, Inc. DROPMIX uses cutting-edge technology to empower players to create unique mixes with their favorite hit songs by playing cards on a game board connected to a mobile app. Pre-orders for DROPMIX can be now be placed online at DropMix.com, with orders shipping September 24.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170901005055/en/

Hasbro and Harmonix Debut Pre-Order for the Music-Mixing Game, DROPMIX. (Photo: Business Wire)

Hasbro and Harmonix Debut Pre-Order for the Music-Mixing Game, DROPMIX. (Photo: Business Wire)

DROPMIX is a first-of-its-kind competitive gaming experience that blends physical and digital play to give players a fresh way to combine their favorite artist and songs and discover new ones. When a DROPMIX Card is placed on a Mix Slot, the electronic DROPMIX Board immediately starts playing the corresponding part of the song (bass, beat, loop or vocals) noted on the card. The board reads up to five DROPMIX Cards at time, using NFC chip-enabled cards, and the proprietary software in the app seamlessly combines the music within each card to create a unique mix.

"We are one step closer to fans being able to get their hands on the DROPMIX game and begin to create and discover their own mind-blowing music mixes with their friends," said Samantha Lomow, senior vice president of Hasbro Brands. "Featuring some of the biggest hits from a variety of genres, the DROPMIX game offers a first-of-its kind music gaming experience that we can't wait for fans to experience."

DROPMIX features three gameplay modes, including the just announced Freestyle Mode, to offer players both competitive and solo play experiences:

DROPMIX cards feature some of the biggest hits in Pop, R&B, Dance, Indie, Country, Rock and Hip-Hop from around the world that players can combine in unexpected ways. Today, Hasbro is also unveiling fifteen new additional songs including:

Previously announced hit tracks include:

The DROPMIX Music Gaming System, which includes an electronic DROPMIX Board and 60 DROPMIX Cards across multiple music genres, will be available at major retailers and online on September 24 for the suggested retail price of $99.99. In addition to the 60 DROPMIX Cards in the Music Gaming System, Hasbro will release Playlist Packs with 16 DROPMIX Cards for the suggested retail price of $14.99 and Discover Packs with five DROPMIX Cards for the suggested retail price of $4.99. Additional cards will be rolling out on an ongoing basis to allow players to collect and curate custom decks and create new and unexpected soundtracks each time they play. Players must also download the DROPMIX app which will be free on the App Store for iPhone and iPad and on Google Play for Android devices.

For more DROPMIX images and assets, visit newsroom.Hasbro.com.

About DROPMIX

DROPMIX is a dynamic and fast-paced music-mixing game that uses powerful technology to give players a new way to create surprising music mixes while competing and connecting with friends. DROPMIX was developed as a collaboration between Hasbro and award-winning video game developer Harmonix. The game will be available at major retailers and online September 24, 2017. Playlist Packs and Discover Packs will also be available in September 2017. Find out more at: www.DROPMIX.com. Fans can stay up to date on the latest #DROPMIX news by following @DROPMIXgame on TwitterFacebookInstagram and Snapchat and at www.DROPMIX.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Harmonix

Harmonix Music Systems, Inc., based in Boston, MA, and established in 1995, is the leading developer of groundbreaking music-oriented video games including Rock Band and Dance Central. Harmonix was founded to invent new ways for non-musicians to experience the unique joy that comes from making music and has pioneered music and rhythm gaming in the US. For more information, please visit www.harmonixmusic.com.

©2017 Hasbro, Inc. Hasbro and all related titles and logos are trademarks of Hasbro, Inc. ©2017 Harmonix Music Systems, Inc. DROPMIX, Harmonix and all related titles and logos are trademarks of Harmonix Music Systems, Inc. All rights reserved. All other marks are the property of their respective owners.

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Hasbro, Inc.
Jen DeAngelis, 401-727-6833

Source: Hasbro, Inc.

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