Paramount Pictures and Hasbro, Inc. today announced that they will be
teaming up to produce and distribute content based on Hasbro brands, as
well as original stories. The two companies will collaborate on live
action and animated films, with Hasbro's Allspark Pictures and Allspark
Animation playing an active role alongside Paramount Pictures in
development and production.
This announcement expands upon an existing relationship between the two
companies. Hasbro and Paramount have partnered on five Transformers movies
to date, as well as two G.I. Joe films, and the first
Transformers spinoff, Bumblebee, is slated for December 2018.
"Paramount has been a valuable partner of Hasbro's for more than a
decade, and we're looking forward to taking our relationship to the next
level," said Brian Goldner, Chairman and CEO, Hasbro. "Storytelling, in
its many forms, is revolutionizing our business and differentiating
Hasbro in all sectors where we operate. We look forward to collaborating
with the talented team at Paramount to create powerful new stories for
kids, fans and families globally."
While terms of the relationship are not being disclosed, Paramount and
Hasbro will partner on financing projects at varying levels of
investment, and Paramount will distribute the projects produced during
the five year term of this deal worldwide. Paramount and Hasbro will
also collaborate on television programming.
"Hasbro has an enormous array of exceptional brands, so this expansion
of our relationship is incredibly exciting," said Paramount Pictures
Chairman and CEO, Jim Gianopulos. "We look forward to working with Brian
Goldner and Stephen Davis and the Hasbro and Allspark teams to create
extraordinary film properties for all audiences."
Hasbro recently hired Greg Mooradian as president of Allspark Pictures,
with responsibility for live action film and television. Allspark
Animation, the company's label for animated film and television content,
is led by Hasbro's Meghan McCarthy. Hasbro acquired Boulder Media in
2016, a leading animation studio based in Dublin, Ireland, to produce
its television and film animation. Hasbro Studios, its distribution arm
which the company founded in 2009, distributes TV and digital content to
more than 190 territories globally. The entertainment division reports
to Hasbro's Chief Content Officer, Stephen Davis.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a
leading content company with prominent and respected film, television
and digital entertainment brands. Paramount controls a collection of
some of the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Television, Paramount
Players, MTV Films, and Nickelodeon Movies. PPC operations also include
Paramount Home Media Distribution, Paramount Pictures International,
Paramount Licensing Inc., and Paramount Studio Group.
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. Through Hasbro Studios and its film labels, Allspark Pictures
and Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World's Most Ethical
Companies® by Ethisphere Institute for the past six
years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171103005406/en/
Julie Duffy, 401-727-5931
Paramount Pictures Corporation
Source: Hasbro, Inc.
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