The Global Branded Play Company to Showcase Its Iconic Pop-Culture
Properties at the Convention and Host the National BEYBLADE Championship
at New York Comic Con's "NYCC Kids!"
PAWTUCKET, R.I.--(BUSINESS WIRE)--
For the first time at New York Comic Con, Hasbro,
Inc. (NASDAQ: HAS) will attend the convention at the Javits
Convention Center in New York City from October 13-16 to present many of
its iconic brands and meet with fans. Hasbro will have a significant
booth presence featuring current and upcoming products from its TRANSFORMERS,
AND THE HOLOGRAMS and KRE-O
brands and BEYBLADE,
WARS lines. Additionally, Hasbro will host panels for several of its
properties and action figure lines as well as offer for sale several HasbroToyShop.com
special edition products made for New York Comic Con convention goers.
In addition to its booth exhibition during the main convention, Hasbro
will be the title sponsor of New York Comic Con's "NYCC Kids!" taking
place on Sunday, October 16. Within NYCC Kids!, Hasbro will host the
National BEYBLADE Championship where semi-finalists from around the
country will battle in head-to-head competition to be crowned the
BEYBLADE U.S. Champion. The BEYBLADE National Championship winner will
be awarded travel to the BEYBLADE World Championship, in Toronto, Canada
in March 2012. A worldwide phenomenon, BEYBLADE is a battling tops game
with a focus on strategy and high-performance competition. Kids collect,
customize and compete head-to-head to be the last BEYBLADE top spinning.
Fans can visit www.BeybladeBattles.com
for additional information, official rules and kids 8-13 can register
for regional qualifier events.
"Hasbro is looking forward to an exciting and substantial presence for
its first ever participation in New York Comic Con," said Jeff Jackson,
vice president of U.S. marketing for Hasbro. "As this show continues to
grow we're thrilled to be attending this year to offer our fans the
opportunity to engage with Hasbro's brands in unique ways at both the
convention and NYCC Kids! events."
Hasbro's NYCC Kids! presence will also offer families the opportunity to
experience its new KRE-O
TRANSFORMERS line of construction toys and new NERF
VORTEX line of disc blasters. More details about Hasbro's booth,
panels, special edition New York Comic-Con figures and other special
events at the convention will be released in the coming weeks. Hasbro
will be located at booth #302. For more information about New York Comic
Con and NYCC Kids!, fans and families can visit www.NewYorkComicCon.com
About Hasbro, Inc.
(NASDAQ: HAS) is a branded play company providing children and families
around the world with a wide-range of immersive entertainment offerings
based on the Company's world class brand portfolio. From toys and games,
to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
Daniel Benkwitt, 401-727-5318
Source: Hasbro, Inc.
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