Hasbro Unveils Comprehensive Paper Procurement Policy as Part of Ongoing Commitment to Industry Leadership in Environmental Sustainability
Hasbro's owned and operated U.S. manufacturing facility obtains
Forest Stewardship Council (FSC) certification
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ:HAS) today unveiled a new Paper and Forest Procurement
Policy (PFPP) http://www.hasbro.com/corporate/corporate-social-responsibility/Hasbro-Paper-and-Forest-Products-Procurement-Policy.cfm
intended to ensure that procurement decisions align with the Company's
commitment to environmental sustainability and support sustainable
The PFPP reiterates the Company goal of industry-leading 90 percent
usage of paper packaging and in-box game content derived from recycled
material or sources that practice sustainable forest management by 2015.
The policy also sets stringent vendor requirements for credible third
party certification (such as the Forest Stewardship Council) of fiber.
In addition, as one facet of the PFPP's standards related to avoiding
fiber from controversial sources, the Company is requiring that no
sources of Mixed Tropical Hardwood (MTH) virgin fiber be used in
products, including packaging. Earlier this year, Hasbro directed
suppliers to stop using paper coming from unsustainably managed forests.
"Hasbro's new Policy, together with the processes we have put in place
to ensure successful implementation and monitoring, will help ensure
that the paper and wood fiber sourced for our products are sustainable,"
said Kathrin Belliveau, Hasbro's Vice President, Corporate
Responsibility and Government Affairs. "We view leadership in the area
of corporate social responsibility as both a strategic goal and the
right thing to do, and our new PFPP is yet one more very tangible
example of how we are committed to continuous improvement in a range of
important CSR areas."
Prior to announcing the specifics of the policy, Hasbro conducted
rigorous reviews of its supply chain and met with various stakeholders,
both within the supply chain and in the environmental community, to
evaluate the best possible policy.
The company has also taken the additional step of achieving FSC
certification for its U.S. manufacturing facility and is pursuing
similar certification for its manufacturing facility in Ireland.
"We applaud Hasbro's efforts to support responsible management of the
forests and communities that produce the resources for its packaging,"
said Dr. Robert J. Hrubes, Senior Vice President of Scientific
Certification Systems (SCS), a global leader in independent
certification and verification of environmental, sustainability,
stewardship, food quality, food safety and food purity claims.
The new PFPP and manufacturing facility certification build upon the
Company's November, 2010 announcement of new environmental
sustainability goals, which included the 2011 elimination of wire ties
in packaging; and the aforementioned goal of 90 percent usage of paper
packaging and in-box game content derived from recycled material or
sources that practice sustainable forest management. For 2011, the goal
is 75 percent.
is a branded play company providing children and families around the
world with a wide-range of immersive entertainment offerings based on
the Company's world class brand portfolio. From toys and games, to
television programming, motion pictures, video games and a comprehensive
licensing program, Hasbro strives to delight its customers through the
strategic leveraging of well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform
joint venture with Discovery Communications (NASDAQ:DISCA
launched on October 10, 2010. The online home of The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Come see how we inspire play through our brands at
© 2011 Hasbro, Inc. All Rights Reserved.
Gary Serby, 401-727-5582
Source: Hasbro, Inc.
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