Hasbro's Gift of Play Program Helps to Make the Holiday Season Bright for Children and Families in Need
PAWTUCKET, R.I.--(BUSINESS WIRE)--
This holiday season, Hasbro,
Inc. (NASDAQ:HAS) will donate more than 400,000 Hasbro toys and
games to children and families in need through its Gift of Play product
donation program. As it has for decades now, Hasbro works with nonprofit
organizations to implement strategic programs that will distribute these
toys to underserved and underprivileged children and families both
nationally and in the communities where its employees live.
"There is a joy associated with a child unwrapping a toy or game on
their holiday and every year we work hard to help ensure children in
need worldwide can share in that experience," said Karen Davis, vice
president, community relations at Hasbro, Inc. "Thanks to the amazing
work of our employees and nonprofit partners, Hasbro is able to share
that joy with thousands of children and families this holiday season."
Hasbro works with multiple organizations nationwide to donate and
distribute toys to families facing extreme hardships. One example is
Hasbro's longtime relationship with the U.S.
Marine Corps Reserve Toys for Tots Program. This year alone, $2
million in Hasbro toys and games have been donated to Toys for Tots
through a variety of different campaigns and programs. Included is a
recently completed campaign with generationOn,
the youth service division of the Points of Light Institute, that
resulted in more than 113,000 kids and teens pledging a commitment to
service and volunteer. Hasbro is extending this commitment with a
donation of one toy to a child in need for every pledge.
"With many families still struggling financially, the demand has been
higher than it's been in several years. This puts additional pressure on
the number of donations people can make," said retired Marine Major Bill
Grein, vice president of the Marine Toys for Tots Foundation. "Toys for
Tots is very grateful to have such a wonderful partner in Hasbro to help
us continue to bring the joy of the holidays to less fortunate children
throughout the United States."
In the local communities across the U.S. where Hasbro has an operating
facility (Rhode Island, Western Massachusetts, Los Angeles county,
Renton, WA), special programs have been designed with the help of
community organizations to put 75,000 toys and games in the hands of
parents in need, so they will have it to wrap and share with their
families on their holiday.
Hasbro employees are also getting in on the action. Through Team Hasbro,
the company's volunteer program, employees participate in community
service activities throughout the year - but especially during the
holiday season. More than 350 employees have spent over 1,100 hours,
volunteering to unload delivery trucks, host holiday parties and a
variety of other projects to assist with this year's holiday programs.
Hasbro gives its employees four hours of paid time off each month to
volunteer with child focused organizations and programs.
Hasbro has a long history of giving back and its support at the holidays
through the Gift of Play program is just one component of Hasbro's
multi-faceted approach to corporate philanthropy. With over $24 million
in product and financial support provided in 2010 to charitable
organizations worldwide, Hasbro's philanthropic work strives to bring
"the sparkle of Hope, the joy of Play and the power of Service" into the
lives of the children who need it most.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing
children and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Hasbro's philanthropic work strives to bring "the
sparkle of Hope, the joy of Play and the power of Service" into the
lives of the children who need it most through the Hasbro Children's
Fund and other initiatives aimed to help children worldwide. Come see
how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
Brandon Keough, 401-727-5651
Source: Hasbro, Inc.
News Provided by Acquire Media
Close window | Back to top