Hasbro introduces a whole new way to game that merges digital gaming
and a game board with the release of THE GAME OF LIFE zAPPed on February
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ: HAS), a global branded play company, is once again
leading innovation across the gaming industry with the launch of Hasbro
zAPPed Gaming. These new games will allow players to combine traditional
analog, face-to-face gaming with the increased functionality of
today's consumer technology.
Hasbro introduces a whole new way to game that merges digital gaming and a game board with the release of THE GAME OF LIFE zAPPed on February 10, 2012. (Photo: Business Wire)
In 2012, Hasbro zAPPed games will kick off a new era of gaming with
three iconic brands — THE GAME OF LIFE, MONOPOLY and BATTLESHIP.
Elements of these games will come to life when apps on iOS devices join
with a game board to create a unique social twist on the digital gaming
"Knowing that families are more attached than ever to their mobile
devices, we wanted to revolutionize face-to-face gaming with our world
famous brands and our proprietary technology to create a unique gaming
experience," said Eric Nyman, Global Brand Leader for Hasbro Gaming.
The first game to hit store shelves is THE GAME OF LIFE zAPPed, which
will be available on February 10, 2012. With more than 100
laugh-out-loud clips from "America's Funniest Videos" mixed with
humorous animations, the game provides a new spin on the beloved classic
game. Simply download the THE GAME OF LIFE zAPPed app onto the iPad, cue
up the game, place the iPad on the game board, and watch as game comes
to life on each turn as you travel around the game board. Players can
create and upgrade their own Peg Person and spin THE GAME OF LIFE zAPPed
virtual spinner in the accompanying iPad app.
THE GAME OF LIFE zAPPed game will be available first on Amazon.com and
ToysRUs.com for the approximate retail price of $24.99. The game will be
available in Toys R Us Times Square immediately and in stores the week
of February 17 before rolling out to other retailers later this year.
The game is recommended for 2 to 4 players, ages 8 and up. THE GAME OF
LIFE zAPPed app is available as a free download from the App Store.
With MONOPOLY zAPPed, an iPad, iPhone or iPod Touch will be turned into
a banking unit and will add and subtract money from virtual accounts
with a simple tap of a special bank card on the iOS device. Plus,
players will see the Chance and Community Chest cards come to life
through fun and challenging virtual mini games as the players work their
way towards becoming a property mogul. (Available June 2012)
In the BATTLESHIP zAPPed game players, inspired by the "BATTLESHIP"
feature film from Universal Pictures, use their iPad screen as the
playing surface when waging epic battles by executing strategic
maneuvers, launching devastating missile attacks and initiating lethal
airstrikes. Once ship pawns are placed on the screen, the iPad will
automatically recognize which pawns are in play and when they are moved.
(Available September 2012)
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50164334&lang=en
Meagan McCutcheon, 212-679-6600
Source: Hasbro, Inc.
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