Girls can create, wear and share original designs featuring dynamic
BEVERLY, Mass.--(BUSINESS WIRE)--
FashionPlaytes, the leading online clothing design experience for girls
ages 5 to 12, and Hasbro, Inc. today announced the launch of the MY
LITTLE PONY Design Studio (www.fpgirl.com/mlp),
an innovative e-commerce experience where girls can create their own
fashions and have them produced to wear.
FashionPlaytes and Hasbro have teamed up, allowing young designers to create personal MY LITTLE PONY fashions. (Photo: Business Wire)
The MY LITTLE PONY Design Studio is an extension of the FashionPlaytes
and Hasbro relationship, and will further extend the MY LITTLE PONY
brand into the world of fashion design. Since the opening by
FashionPlaytes of the inaugural LITTLEST PET SHOP Design Studio in
November 2011, girls have created over 115,000 designs. The addition of
MY LITTLE PONY capitalizes on a growing trend toward customization and
empowers girls to mix their favorite brands into their everyday
wardrobes in a uniquely personalized way. Girls can combine
embellishments with fashion-forward clothing to create truly
"We are extremely excited about extending our relationship with Hasbro
to the MY LITTLE PONY brand, creating an even more compelling design
experience for girls." said Sarah McIlroy, CEO of FashionPlaytes. "The
MY LITTLE PONY brand is very popular with our designers, and brings
another fun, recognizable brand for our community to embrace. We've
already had customers asking us when a MY LITTLE PONY studio was going
The MY LITTLE PONY Design Studio includes a variety of customizable
apparel and accessory options, including dresses, tops, bottoms and
bags. Site users can create designs for their FashionPlaytes.com
portfolio that can be purchased and shared with other designers on the
"As Hasbro's latest step into the user customization space, we look
forward to seeing the FashionPlaytes design community welcome MY LITTLE
PONY," said Simon Waters, Senior Vice President, Global Brand Licensing
and Publishing at Hasbro. "The MY LITTLE PONY Design Studio helps to
further deepen the immersive experience with one of our iconic brands,
putting an inspired spin on how girls integrate MY LITTLE PONY into
their individual lifestyles."
FashionPlaytes is the pioneer name in digital fashion design for tweens,
offering a fully integrated platform that transforms creative ideas into
wearable fashions. As a leading online environment for young fashion
designers, FashionPlaytes empowers girls to create, share and wear
original looks through its interactive design community at
FashionPlaytes.com. Launched in 2009, FashionPlaytes is funded by a
number of top-tier investors, including Fairhaven Capital, New Atlantic
Ventures, Launch Capital and Golden Seeds.
For more information, please visit www.fashionplaytes.com.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies." Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50226634&lang=en
A Tiny Coalition
Paula Walsh, 401-727-5669
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