Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S.
Programming, including Transformers Prime and My Little Pony,
joins Netflix immediately with new additions to come
LOS ANGELES--(BUSINESS WIRE)--
Hasbro Studios, the Los Angeles-based television production and
distribution division of Hasbro,
Inc. (NASDAQ: HAS), today announced a multi-year deal with Netflix,
Inc. (NASDAQ: NFLX). Ten highly popular franchises, including new and
catalog seasons of famed Hasbro content, will be available to instantly
watch on Netflix.
Transformers Prime, My Little Pony, Pound
Puppies, G.I. Joe: Renegades and The
Adventures of Chuck & Friends are now available to instantly
watch on Netflix. JEM & The Holograms, Transformers:
Generation 1, G.I. Joe: Real American Heroes, Transformers:
Beast Wars and Transformers: Rescue Bots will follow later in
The Hasbro content will be available on Netflix and included in the
Netflix "Just For Kids" section. Netflix "Just For Kids" is a collection
of TV shows and movies that is specifically selected for children 12 and
under, making it easier and more fun for kids and families to browse and
instantly watch a large selection of kid-friendly TV shows and movies
"We are very excited to be working with Hasbro Studios," said Cindy
Holland, Vice President of Content Acquisition at Netflix. "This deal
allows us to offer even more great kids' programming to our members,
both adults and kids alike, including new seasons of My Little Pony,
Transformers Prime, and Pound Puppies after the season
finale airs on The Hub."
"We are pleased that consumers will now be able to watch our
award-winning programming on Netflix, the leading internet subscription
service," Hasbro Studios President Stephen Davis said. "We are making
our content easy to access, anytime, anywhere and on all platforms where
audiences are consuming content and this is a big step forward with our
all screen strategy."
With more than 23 million streaming members in the United States,
Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc.
[NASDAQ: NFLX] is the world's leading internet subscription service for
enjoying movies and TV programs. For about US$7.99 a month, Netflix
members can instantly watch unlimited movies and TV programs streamed
over the internet to PCs, Macs and TVs. Among the large and expanding
base of devices streaming from Netflix are the Microsoft Xbox 360,
Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players,
internet-connected TVs, home theatre systems, digital video recorders
and internet video players; Apple iPhone, iPad and iPod touch, as well
as Apple TV and Google TV. In all, more than 700 devices that stream
from Netflix are available. For additional information, visit www.netflix.com.
Follow Netflix on Facebook
About Hasbro Studios
Hasbro Studios is the Los Angeles-based television production division
of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows
based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE
PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on The
Hub, a television network for kids and their families. Studio
programming can also be seen in more than 160 countries globally. The
Hub is a joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK).
Julie Duffy, 401-727-5931
News Provided by Acquire Media
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