Hasbro Announces Its Newest Sustainable Packaging Initiative; Company to Improve Product-to-Packaging Ratios for Range of Global Brands
Effort will reduce environmental impacts by minimizing material used
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Global branded play leader Hasbro,
Inc. (NASDAQ: HAS) today announced plans to reduce materials used in
product packaging for many of its highly popular global brands,
including MY LITTLE PONY, NERF and PLAY-DOH. This new initiative will
result in an approximate 15 percent improvement in the average
product-to-package ratio of brands and products included in the
initiative, with retail availability of Hasbro products in the more
environmentally-efficient packaging beginning this year.
Over the next two years, retailers and consumers will begin to see an
even broader range of packaging efficiencies put in place, including
redesigned disposable boxes and blister packs that use less material. As
an example, a more efficient package design for the 2013 MY LITTLE PONY
assortment pack is expected to reduce the size of shipping containers by
20 percent, creating transportation efficiencies.
Packaging that serves the dual purpose of long-term storage, such as
game boxes, is not included in the initiative.
"Improving Hasbro's product-to-package ratio underscores our
long-standing commitment to environmental sustainability," said Duncan
Billing, Hasbro's Global Chief Development Officer. "This initiative is
designed to streamline our manufacturing processes and reduces our use
of natural resources, providing consumers with more manageable and
environmentally responsible packaging for our products."
Reducing total packaging size is the most recent effort in a series of
sustainable packaging initiatives by Hasbro, all of which are designed
to minimize the environmental impact, including:
Phase-out of PVC in packaging: In 2011, Hasbro announced plans
to eliminate PVC from all new core toy and game packaging beginning in
Elimination of wire ties: In 2011, Hasbro replaced all wire
ties in its packages with ties made from paper rattan or bamboo mix to
reduce environmental impact. The effort eliminated approximately
34,000 miles of wire ties — more than enough to wrap around the
circumference of the Earth.
Increasing recycled content: In 2011, Hasbro achieved its goal
to derive at least 75 percent of paper and board packaging from
recycled material, or from sources that practice sustainable forest
management. By 2015, Hasbro plans to increase that target to 90
Responsible paper sourcing policy: Hasbro implemented an
aggressive paper sourcing policy in 2011, providing guidelines for
suppliers regarding sustainable paper sourcing to help ensure that
paper used in Hasbro products aligns with the company's commitment to
environmental sustainability. Among the policy's key requirements is
the expectation that suppliers will source paper with as much
post-consumer recycled content as practical and financially viable.
The company has communicated the policy to its suppliers, and has made
it a part of its company-wide quality assurance procedures.
In addition to these leading sustainable packaging initiatives, Hasbro
is committed to continuous improvement in corporate social
responsibility. The company's CSR efforts focus on three key priorities:
product safety, manufacturing ethics and environmental sustainability.
In recognition of Hasbro's companywide CSR efforts, the Ethisphere
Institute named the company one of the "2012 World's Most Ethical
Companies" in March 2012. Hasbro was also included among the 2012
winners of the U.S. Environmental Protection Agency's Climate Leadership
Awards, which recognize corporate, organizational and individual
leadership in addressing climate change and reducing greenhouse gas
To learn more about Hasbro's CSR progress, please visit www.hasbro.com/csr.
Hasbro, Inc. (NASDAQ: HAS)
is a branded play company providing children and families around the
world with a wide-range of immersive entertainment offerings based on
the Company's world class brand portfolio. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company's Hasbro Studios develops and
produces television programming for markets around the world. The Hub TV
Network is part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S.
Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies." Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Gary Serby, 401-727-5582
Debbie Hancock, 401-727-5401
Source: Hasbro, Inc.
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