LAS VEGAS--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) is set to arrive at the 2012 International
Licensing Expo in Las Vegas on June 12 to showcase its global mega
brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP,
MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor
based on annual retail sales, Hasbro is continuing to expand its
worldwide licensing programs, invest in resources and talent and
generate incremental revenues from merchandise, digital gaming, box
office and television programming.
"Hasbro continues to accelerate its retail footprint based on highly
innovative and on-trend licensed merchandise and supporting programs
that resonate with today's global consumer," said Simon Waters, Senior
Vice President, Global Brand Licensing and Publishing at Hasbro. "Our
track record and relationships with retailers and licensees worldwide
has positioned the company to become the preeminent provider of
immersive lifestyle brand experiences for the entire family."
This year's show lineup underscores Hasbro's global momentum at retail
through key licensing categories including apparel, publishing, consumer
electronics, digital gaming, home, food, and toys. Brands such as
BATTLESHIP, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP are also
anchored by major motion picture releases as well as hit television
programming created by Hasbro Studios and broadcast on more than 30
networks in more than 160 countries.
TRANSFORMERS brand has become one of the most successful
entertainment franchises of the 21st century and features the heroic
AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on
multiple story telling platforms including film, television, digital
gaming, publishing and theme parks. Hasbro provides its broad
TRANSFORMERS fan base with high value, age-appropriate merchandise
including digital gaming, toys, apparel, sporting goods and more.
MY LITTLE PONY
The MY LITTLE
PONY franchise continues to be a worldwide favorite with fans of all
ages, largely fueled by the global popularity of the MY LITTLE PONY: FRIENDSHIP
IS MAGIC animated series which airs in more than 160 countries and
is also available on iTunes as well as Netflix. The extensive
merchandising program reaches across all major categories including
apparel, publishing, toys and accessories.
LITTLEST PET SHOP
Ranked as one
of the toy industry's top brands for girls as well as one of the hottest
lifestyle properties, the demand for LITTLEST PET SHOP remains strong in
2012 with licensed products in more than 20 categories, including
apparel, accessories, publishing and domestics. The momentum will
continue to roll throughout the year as tween girls eagerly await the
launch of the new Hasbro Studio animated comedy series that centers on
the life of a fun-loving, human character, Blythe and the adventures of
the pets that she cares for at the LITTLEST PET SHOP. The series is
slated to premiere later this year in the U.S., with expected
international expansion to follow.
Hasbro continues to expand
its NERF franchise through targeted social media campaigns, cutting-edge
technology and captivating competitive events. With more than 60
licensees signed on, the No. 1 blaster property will expand its presence
in a host of licensing categories, including sporting goods,
electronics, accessories and apparel. The NERF brand provides fans with
the ultimate in exciting, high-action gear for competitive play with key
collaborations such as the Nike and NBA All-Star Kevin Durant program,
as well as the edgy fashion statements created by Second Chance and No
Fear in Europe.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved
Editors' Note: Licensor ranking based on License Global! Top 125
Global Licensors, May 2012.
Paula Walsh, 401-727-5669
Shelly Eckenroth, 717-852-7060
Mary Leddy, 508-872-3369
Source: Hasbro, Inc.
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