PAWTUCKET, R.I.--(BUSINESS WIRE)--
Actor Neil Patrick Harris announced via Twitter today that he will be
appearing in a new ad campaign from Hasbro,
Inc. (NASDAQ: HAS) featuring the all new SCRABBLE CATCH PHRASE game.
Harris, star of CBS' hit sitcom "How I Met Your Mother," is featured in
the game's television advertising campaign, set to begin airing the week
of August 27 in the U.S.
Neil Patrick Harris Teams up with Hasbro to Promote All New SCRABBLE CATCH PHRASE Game and Hasbro Game Night (Photo: Business Wire)
"It's no secret I love games, and CATCH PHRASE has always been one of my
favorites," said Neil Patrick Harris. "Since I regularly host game
nights, teaming up with Hasbro for this campaign to introduce SCRABBLE
CATCH PHRASE was a no brainer. I had a great time making the ads and
showing how games make a party great and bring people together in a fun,
Along with the commercial for SCRABBLE CATCH PHRASE, Harris will help
kick off Hasbro Game Night, a new campaign that celebrates the fun and
spontaneity of adding a game to any occasion. The first ad shows Harris
"crashing" a gathering to liven up the action with the SCRABBLE CATCH
PHRASE game, turning the friendly get-together into a Game Night. The
all new Game Night campaign will include two additional ads in 2012,
featuring YAHTZEE and JENGA brands, which will not include Harris.
"We are thrilled to be working with Neil Patrick Harris for the launch
of SCRABBLE CATCH PHRASE," said Eric Nyman, Senior Vice President and
Global Brand Leader, Hasbro Gaming. "His genuine love of games makes him
the perfect fit to help us celebrate the way our games bring people
together on Game Night."
In the SCRABBLE CATCH PHRASE game, players describe words or phrases
from one of five categories: Fun & Games, Entertainment, Everyday Life,
The World and Variety. It's a frenzied game of grabbing, guessing and
passing that invites players to frantically try to get their teammates
to guess each phrase that appears on the electronic game unit — just
don't be caught holding the game unit when the buzzer sounds. The
SCRABBLE CATCH PHRASE game is available now, including 1,500 new words &
phrases, at mass merchandise retailers nationwide for the suggested
retail price of $19.99. The game is recommended for four or more
players, ages 12 and up. Three AAA batteries are required for the
electronic game unit.
SCRABBLE and Hasbro Game Night fans will be able to find additional
content such as Neil Patrick Harris' rules of Game Night and
behind-the-scenes action from the television ad shoot at www.Facebook.com/OfficialScrabble
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro
strives to delight its global customers with innovative, well-known and
beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL,
MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The
Company's Hasbro Studios develops and produces television programming
for markets around the world. Programming in the U.S. is distributed on
The Hub TV Network, a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world
for future generations and to positively impact the lives of millions of
children and families every year. It has been recognized for its efforts
by being named one of the "World's Most Ethical Companies" and is ranked
as one of Corporate Responsibility Magazine's "100 Best Corporate
Citizens." Learn more at www.hasbro.com.
SCRABBLE is a trademark of Hasbro in the US and Canada. © 2012 Hasbro,
Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50388405&lang=en
Nicole Agnello, 401-727-5947
Laura Trani, 212-679-6600 x254
Source: Hasbro, Inc.
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