The Magic of FURBY Returns as Hasbro Unleashes an Unpredictable Furry Creature with "A MIND OF ITS OWN"
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Almost 15 years after its debut, the iconic FURBY creature from Hasbro,
Inc. (NASDAQ: HAS) returns this fall with a "MIND OF ITS OWN" and
advanced technology that gives each FURBY an unpredictable nature that
will continue to delight and surprise children and fans of all ages.
Almost 15 years after its debut, Hasbro, Inc. reintroduces the magic of FURBY creature as an animated friend with advanced technology. Emotional and unpredictable, FURBY expresses its mood through animations in its LCD eyes. The iconic toy is currently available at most major toy retailers nationwide. (Photo: Business Wire)
Already named to hot lists for holiday 2012, the quirky FURBY creature
first appeared in 1998, becoming the must-have toy of that holiday
season and sparking a collector craze around the world, solidifying its
place in pop culture history. Now FURBY, a toy industry icon, returns
with advanced technology that delivers a uniquely interactive play
experience and introduces this unforgettable character to a whole new
Using a sophisticated blend of robotic engineering and digital
programming, Hasbro brings to life an interactive companion that appears
to develop one of several personalities based on how it's treated. Sound
recognition technology and touch sensors allow FURBY to experience
stimuli from its owner and its environment — feed it, speak to it,
tickle it or play music for it — the personality of each FURBY is shaped
by these experiences. Play nicely with FURBY and it may develop a sweet
personality or pull, shake, and turn FURBY upside down and a mischievous
demeanor may evolve.
Emotional and unpredictable, FURBY expresses its mood through animations
in its LCD eyes. Tickle FURBY and hearts may appear in its eyes; feed it
a hot pepper and you may see fire in FURBY's eyes. The FURBY creature
also communicates through silly phrases, first spoken only in its
"native" language, FURBISH. As part of its changing nature, the more a
child plays with FURBY, the more English FURBY will start speaking. Each
FURBY can also recognize another FURBY; place two side-by-side and they
will interact, including dancing together to the same tune or having a
"We've reinvented FURBY with advanced technology that brings a whole new
way to play to kids. The personality of each FURBY appears to evolve by
the way children play with it, and every unpredictable action and
reaction helps make each FURBY seem unique," said Samantha Lomow, Senior
Vice President, New Brand Franchises and Global Brand Leader. "The magic
starts the minute FURBY's eyes light up, and kids — as well as many
adults — will have fun anticipating just what FURBY will do next."
"After a sleek technology upgrade, classic FURBY fun has been enhanced
to offer a more interactive and engaging FURBY experience than ever
before," said toy and children's lifestyle expert Chris Byrne, also
known as The Toy Guy®. "Children will be continually amazed and
entertained as they nurture FURBY and watch its personality change."
Owners can enhance their FURBY experience by downloading the free FURBY
app, available on iPad, iPhone or iPod touch device at launch and coming
to Android devices later this year. Using the app, owners can "feed"
their FURBY, and access both a FURBISH to English dictionary, and
FURBISH to English translator.
At launch Hasbro will herald the arrival of FURBY with an extensive
social media program that allows fans to connect with the brand across
numerous online platforms including Facebook,
For additional interactive FURBY fun, kids can log onto Furby.com
to discover FURBY videos, design a virtual FURBY, learn FURBISH and more.
A wide range of licensees will bring FURBY branded products to market
across a variety of consumer product categories, including FURBY
apparel, accessories, stationery, gift items and other licensed
lifestyle products. Fans can also find pint-sized accessories for their
FURBY, including chairs, carriers, and more.
The FURBY creature's return will continue to be celebrated around the
world, as FURBY will be available in more than 15 countries globally,
including China, Japan, Canada, the United Kingdom and Australia.
Six vibrant FURBY colors will be available at launch, with four
additional shades introduced by the end of the year. The FURBY creature,
for ages 6 years and up, will retail for approximately $59.99 and will
be available at most major toy retailers nationwide and on
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies." Learn more at www.hasbro.com
© 2012 Hasbro, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410412&lang=en
Litzky Public Relations
Marni Bahniuk/Kaylie Nelson
Source: Hasbro, Inc.
News Provided by Acquire Media
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