The Hunt Begins in 2013 as OPTIMUS PRIME and the AUTOBOTS Face an
Unprecedented New Foe in the TRANSFORMERS PRIME Animated Series
NEW YORK--(BUSINESS WIRE)--
In a packed room filled with TRANSFORMERS
Inc. (NASDAQ: HAS) officially unveiled details about TRANSFORMERS
PRIME BEAST HUNTERS during a special panel at New York Comic Con on
Thursday. BEAST HUNTERS will be the touchstone for TRANSFORMERS brand
entertainment in 2013 driven by the award winning TRANSFORMERS
PRIME animated series which is produced by Hasbro
Studios, airs on The
HUB television network in the U.S. (Fridays at 7 p.m. ET) and is
seen by kids and fans in over 170 countries around the world.
The Voyager scale PREDAKING action figure seen here in 'beast' mode is part of the new TRANSFORMERS PRIME BEAST HUNTERS toy line available in the spring of 2013. Hasbro unveiled TRANSFORMERS PRIME BEAST HUNTERS, including new entertainment and toys, at New York Comic Con on Thursday, October 11. (Photo: Business Wire)
The beasts, comprised of a new TRANSFORMERS faction called the
PREDACONS, are led by one of the most imposing and powerful characters
in the TRANSFORMERS world — PREDAKING. At New York Comic Con, in
addition to giving fans a sneak peek at PREDAKING in the animated
series, Hasbro discussed how BEAST HUNTERS will be the driving force
behind its product line including toys as well as an extensive licensing
"In recent years, TRANSFORMERS fans have seen the AUTOBOTS battle the
DECEPTICONS," said Aaron Archer, Vice President of TRANSFORMERS Brand
Creative and Design. "The PREDACON faction, made up of menacing beasts
that convert in ways mankind has never seen, have now joined the
DECEPTICONS to take down the AUTOBOTS. We're looking forward to
exploring this new dynamic in the animation, action figures, KRE-O
building sets, publishing and more."
As a special early look for fans, Hasbro also unveiled select new toys
from the BEAST HUNTERS line that will launch in the spring of 2013
including new KRE-O
TRANSFORMERS building sets and TRANSFORMERS PRIME action figures.
Both toy lines will be driven by the BEAST HUNTERS theme bringing the
AUTOBOTS, DECEPTICONS — and now the PREDACONS — to life in toy form and
will be reflective of the compelling and visually stunning aesthetic of
the TRANSFORMERS PRIME animated series.
"BEAST HUNTERS is an exciting new direction for TRANSFORMERS brand
entertainment and the introduction of the PREDACON faction is a pivotal
moment for OPTIMUS PRIME and the heroic AUTOBOTS, impacting the world of
TRANSFORMERS which will never be the same," said Jay Duke, Global
TRANSFORMERS Brand Vice President at Hasbro. "Kids and fans will be
amazed by how Hasbro will bring this story and the ‘beasts' to life
across the brand's major entertainment platforms in 2013."
To see the TRANSFORMERS PRIME BEAST HUNTERS brand trailer
fans were treated to at New York Comic Con, visit the TRANSFORMERS
Youtube channel at www.Youtube.com/Transformers.
Fans can also keep up with the latest news from the TRANSFORMERS brand
on the official TRANSFORMERS Facebook page at www.Facebook.com/Transformers.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
About The Hub
THE HUB is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ:
HAS) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery's
library of award-winning children's educational programming; from
Hasbro's rich portfolio of entertainment and educational properties
built during the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series, as
well as specials, game shows, and family-favorite movies. The network
extends its content through a robust and engaging online presence at www.hubworld.com.
The Hub rebranded from Discovery Kids on October 10, 2010, and reaches
more than 70 million U.S. households. The Hub logo and name are
trademarks of Hub Television Networks, LLC. All rights reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50438755&lang=en
Daniel Benkwitt, 401-727-5318
Source: Hasbro, Inc.
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