PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) is proud to announce that its STAR
WARS action figures were today inducted into The
National Toy Hall of Fame at The Strong .
The toys are being recognized for the impact of their original debut
which forever changed the toy landscape and continue to resonate with
kids and fans to this day.
Hasbro's STAR WARS action figures were inducted into the National Toy Hall of Fame at The Strong on November 15, 2012. Hasbro has been producing action figures based on iconic STAR WARS characters like DARTH VADER since the beginning of the epic saga and the toys are being recognized for their significant impact on the toy landscape.
(Photo: Business Wire)
"We are honored that the National Toy Hall of Fame at The Strong has
recognized Hasbro's STAR WARS action figures for having a
profound impact on the toy industry," said John Frascotti, chief
marketing officer, Hasbro, Inc. "STAR WARS action figures are as
legendary as the battle between the light and dark sides of the Force
they represent, and have given endless hours of enjoyment to generations
of kids of all ages."
"STAR WARS action figures have allowed Hasbro and Lucasfilm to
continue the stories and the battles well beyond the movie screen," said
Derek Stothard, senior director, global toys and hardlines, Lucas
Licensing. "Their induction into the National Toy Hall of Fame at
The Strong is both an honor and a true testament to the enduring
heritage of the STAR WARS brand. Congratulations to Hasbro on
this honor and for continuing to deliver remarkable STAR WARS
toys to kids and fans."
Since the first STAR WARS action figures began arriving on the
market in the 1970s, Hasbro has been developing new action figures and
toys which deliver fresh ways for kids and fans to experience their
favorite STAR WARS characters. In 2012, Hasbro continues to
provide kids and fans with a variety of toys based on the iconic
franchise from Lucasfilm including MOVIE HEROES figures, THE CLONE
WARS figures and THE VINTAGE COLLECTION figures as well as
the new FIGHTER
PODS expression and a variety of role-play
toys including ULTIMATE
FX LIGHTSABERS. Hasbro is also expanding its STAR WARS toy
legacy this year by working closely with Lucasfilm on the recent launch
of a line of toys and games based on the STAR WARS edition of the
BIRDS mobile game from Rovio Entertainment. The line features new
products based on a variety of existing Hasbro properties including the
JENGA brand and the recently re-launched KOOSH brand, to introduce new
play experiences featuring iconic STAR WARS characters
re-imagined as high-flying ANGRY BIRDS and villainous pigs.
STAR WARS action figures join Hasbro favorites CANDY
POTATO HEAD, PLAY-DOH,
TONKA TRUCKS and the EASY-BAKE
Oven in the National Toy Hall of Fame at The Strong.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the Company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Keep up with the latest news about Hasbro and its popular brands on
Twitter at www.Twitter.com/HasbroNews.
About the National Toy Hall of Fame at The
The National Toy Hall of Fame® at The Strong, established in
1998, recognizes toys that have inspired creative play and enjoyed
popularity over a sustained period. Each year, the prestigious hall
inducts new honorees and showcases both new and historic versions of
classic toys beloved by generations. Anyone can nominate a toy to the
National Toy Hall of Fame. Final selections are made on the advice of
historians, educators, and other individuals who exemplify learning,
creativity, and discovery through their lives and careers. The classic
toys of the National Toy Hall of Fame sit alongside, and complement, the
collections of The Strong's National Museum of Play, which holds the
world's largest and most comprehensive collection of dolls, toys, games,
and other materials related to play. For more information, visit
Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm
Ltd. All rights reserved. All other trademarks and trade names are
properties of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121115006617/en/
Daniel Benkwitt, 401-727-5318
Source: Hasbro, Inc.
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