Milestone Anniversary for the Classic Cooking Toy Brand Commemorated
with a Fresh Take on the Popular EASY-BAKE Ultimate Oven
PAWTUCKET, R.I.--(BUSINESS WIRE)--
This year, Hasbro,
Inc. (NASDAQ: HAS) celebrates 50 years of classic kitchen play with
the iconic EASY-BAKE brand, stirring up culinary inspiration for
generations of young chefs everywhere. To commemorate this milestone
anniversary, the EASY-BAKE brand will ‘mix things up' and unveil a new
color scheme for its popular EASY-BAKE Ultimate Oven: a sleek silver,
blue, and black model.
Easy-Bake Oven 50th Anniversary Special Edition (Photo: Business Wire)
A pop culture staple since it first appeared in 1963 and one of Hasbro's
top-selling items of today, EASY-BAKE ovens continue to be cherished
favorites for bakers-in-the-making. In 50 years, more than 30 million
EASY-BAKE ovens have been sold and more than 150 million mix refills
"For more than half a century, the EASY-BAKE brand has been synonymous
with a child's first baking experience, widely recognized for
encouraging cooking confidence and creativity across multiple
generations," said Samantha Lomow, Senior Vice President, Global
Marketing, Hasbro, Inc. "We are proud that baking in an EASY-BAKE oven
is a childhood rite of passage, the brand has stood the test of time and
will continue to bring young bakers the joy of creating something all
Kids will love to get creative in the kitchen with the EASY-BAKE
Ultimate Oven. Designed in a sleek black, silver and blue coloring, this
oven has a stylish look perfect for today's tweens! Chefs-in-training
will love to gather with their friends to bake and decorate sweet and
savory snacks in this oven which features a heating element similar to a
conventional oven and that does not require a light bulb. Easy to use,
the oven features a large baking chamber and menu of trendy treats,
including cakes, cookies, pretzels, cake pops, whoopie pies, and
chocolate truffles. Available for ages 8 and up (adult supervision
required), the EASY-BAKE Ultimate Oven will retail for approximately
$54.99 and will be available at most major toy retailers nationwide and
America's first working toy oven debuted as a turquoise range with a
carrying handle and pretend stovetop in 1963. Since then, the EASY-BAKE
brand has had a sweet history that spans five decades. Key moments and
fun facts about the brand include:
Twelve EASY-BAKE oven models have been released since 1963, each
designed to reflect the colors and oven style of its time. The
EASY-BAKE oven has appeared in a variety of colors, including avocado
green, harvest gold, pink, purple, and aqua.
Past EASY-BAKE oven menu items included treats from popular food
brands such as Betty Crocker, Kellogg's Pop-Tarts®, M&M's®, Dunkin'
Donuts® and OREO®. Not just cakes and cookies, savory EASY-BAKE snacks
over time have included popcorn, TV dinners, potato chips, macaroni
and cheese, pizza, French fries, and more.
In 2006, the EASY-BAKE oven was inducted into the National Toy Hall of
The EASY-BAKE Ultimate Oven retired the light bulb in 2011 and
introduced a way for chefs-in-training to bake up tasty treats using a
heating element similar to a conventional oven.
The EASY-BAKE brand has inspired a number of celebrity chefs and
famous fans throughout the years.
EASY-BAKE fans can also add something sweet to their digital devices
with the EASY-BAKE Treats! app, available for free download in the
iTunes store. Using the app, bakers of all ages can create, decorate,
and share virtual treats.
For more information about EASY-BAKE products and decorating tips, visit EasyBake.com.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the Company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130204005941/en/
Litzky Public Relations
Marni Bahniuk/Kaylie Nelson, 201-222-9118
Source: Hasbro, Inc.
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