The TRANSFORMERS Franchise Unveils New Brand Expression Across
Expansive Range of Entertainment Experiences
NEW YORK--(BUSINESS WIRE)--
In 2013 Hasbro,
Inc. (NASDAQ: HAS) heralds a new era for its globally popular TRANSFORMERS
brand with the introduction of BEAST HUNTERS, an expansive
multi-platform brand experience. The new evolution in the TRANSFORMERS
franchise launches at the 110th American International Toy
Fair in New York City where new entertainment, digital entertainment
experiences, action figures and more will be showcased.
Hasbro launches the TRANSFORMERS BEAST HUNTERS multiplatform brand experience at the 110th American International Toy Fair. The new dragon-like PREDAKING character seen here is featured in the upcoming season of the TRANSFORMERS PRIME animated series produced by Hasbro Studios. (Photo: Business Wire)
When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS
PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS
abilities to battle this all new enemy. TRANSFORMERS BEAST HUNTERS finds
the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like
PREDACONS, an unprecedented new foe led by the spectacular PREDAKING
character. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand
across all platforms in 2013 driven by the award winning "Transformers
Prime" animated series which is produced by Hasbro
Studios, airs on The
HUB television network in the U.S. and is seen by kids and fans in
"BEAST HUNTERS invigorates the trendsetting TRANSFORMERS brand with a
compelling new enemy for the AUTOBOTS in the PREDACON faction featuring
incredible new beast-themed characters like PREDAKING," said John
Frascotti, Chief Marketing Officer, Hasbro. "BEAST HUNTERS will be a
major focus introducing innovative new entertainment and branded play
experiences, delivering an exciting new era for millions of TRANSFORMERS
fans around the world."
Hasbro will deliver the BEAST HUNTERS experience across the TRANSFORMERS
franchise in the following ways:
Entertainment: Kids and fans can look forward to a beast filled
season of "Transformers Prime" BEAST HUNTERS as well as
exclusive content in the "Predacons Rising" DVD launching in
October and a TV movie event airing later in the year on The Hub.
Online Story & Character Experiences: Witness the inception
of the PREDACON faction and explore a mysterious incident in
DECEPTICON SHOCKWAVE's laboratory on www.TRANSFORMERS.com.
The complete BEAST HUNTERS takeover of the website will also feature
insightful character biographies and a host of digital shorts for kids
to learn all about the new PREDACON characters.
Digital Entertainment and Gaming: The TRANSFORMERS:
LEGENDS mobile trading card game from DeNA, currently
available for free on AndroidTM platforms and coming soon
for iOS, will introduce new PREDACON character cards.
Licensed Merchandise: Kids and fans will be able to
express their TRANSFORMERS BEAST HUNTERS style with a variety of
licensed apparel and more.
Publishing: IDW Publishing will introduce a series of
TRANSFORMERS comic books featuring BEAST HUNTERS characters and
Innovative Toys and Action Figures: Hasbro's TRANSFORMERS
product line will be based on the BEAST HUNTERS story and will feature
many of the PREDACON characters as well as new designs for favorite
characters including OPTIMUS PRIME, BUMBLEBEE and more. Kids will have
the opportunity to play out the new BEAST HUNTERS story across the TRANSFORMERS
PRIME action figure line, BOT
SHOTS battling figures, KRE-O
TRANSFORMERS building sets and new CONSTRUCT-BOTS customizable
action figures. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a
robot frame and lots of armor, weapons and accessory parts to let kids
build and customize and build their dream TRANSFORMERS robot action
figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT-
BOTS figure can quickly convert from robot to vehicle and back without
taking it apart. All parts are interchangeable between all
TRANSFORMERS CONSTRUCT- BOTS figures, so there's almost no limit to
what kids can create.
For more TRANSFORMERS news, fans can keep up with the latest brand and
product information on the official TRANSFORMERS brand Facebook page at www.Facebook.com/TRANSFORMERS
and official TRANSFORMERS Youtube channel at www.Youtube.com/Transformers.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company's world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING,
NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers with
innovative play and entertainment experiences, in a variety of forms and
formats, anytime and anywhere. The Company's Hasbro Studios develops and
produces television programming for more than 170 markets around the
world, and for the U.S. on The Hub TV Network, part of a multi-platform
joint venture between Hasbro and Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK). Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130212005867/en/
Source: Hasbro, Inc.
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