Hasbro, Inc.
Apr 16, 2013
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Hasbro Plays Serious with World Trade Jewelers

Colorful and Iconic Jewelry Designs Soon to Debut to the Jewelry Industry

NEW YORK--(BUSINESS WIRE)-- World Trade Jewelers is pleased to announce their collaboration with Hasbro, Inc. (NASDAQ: HAS) to create and distribute jewelry designs expertly replicating select Hasbro related themes. These jewelry designs will be offered through a network of over 10,000 brick and mortar retail partners and associated e-commerce sites.

CANDY LAND. Photo credit: Lazar Advertising. dans@worldtradejewelers.com

CANDY LAND. Photo credit: Lazar Advertising. dans@worldtradejewelers.com

Known for their creation and ever gaining popularity of Hershey's Kiss® pendants, bracelets, earrings and rings, World Trade Jeweler's also recently launched Sweethearts® Jewelry, fashioned from America's best sold Valentine's Day candy. Now, their portfolio of iconic and private label brands has expanded into entertainment themes. "Jewelry retailers will recognize the power of Hasbro's highly popular brands and see this as a huge opportunity," noted Murray Shabot, CEO of World Trade. "Hasbro's branded properties are legendary and proving extremely popular within our jewelry creations. Consumers of all age groups immediately recognize the CANDY LAND, SCRABBLE and MY LITTLE PONY iconography, and will now be able to wear their favorite designs and themes within our licensed jewelry collections."

The psychographic audiences for these collections scan between tween to mature consumers worldwide. A key, targeted segment is within the 24-34 U.S. female market as influencers and purchasers. No matter the age, the jewelry speaks to fun, family and fashion. Each jewelry creation is fresh, colorful and spirited while being masterfully executed by World Trade Jewelers for Hasbro.

"We selected World Trade because they have expertise in developing superior quality jewelry in a multitude of metals, fashion-focused color accents and price points — all aligned with complete marketing services," stated Simon Waters, SVP Global Brand Licensing & Publishing for Hasbro. "We believe fans of our beloved brands will enjoy this jewelry for many years to come."

Select jewelry designs are created by World Trade Jewelers from Hasbro's famed portfolio, namely:

SCRABBLETM

Now, America will enjoy SCRABBLETM initial pendants, bracelets, cufflinks and many more designs in jewelry. Each SCRABBLETM initial boldly appears in solid sterling silver featuring white or black diamonds, or an actual ScrabbleTM tile in bright birch or warm mahogany wood, framed within sterling silver or 14kt gold. The jewelry collection will debut in the Fall of 2013.

CANDY LANDTM

The colorful and classic "children's first game" with over 40 million games printed, has multiplied to massive global audience interest. World Trade's CANDY LAND game jewelry designs are impeccably created from the Hasbro game theme. Adorable cupcakes open to a surprise locket… A lollipop is created from swirls of glossy enamel, encircled with brilliantly colored diamonds. Highly reflective and high fashion colors prevail within the CANDY LANDTM game designs including cherry red, peppermint green and chocolate Swarovski® crystal elements creating a triple scoop of "ice cream" on a waffle-textured enamel cone. This entire collection is sure to hit the sweet spot as retail prices are starting under $100.00. The collection is due for consume release by October of 2013.

MY LITTLE PONYTM

Since 1983 the MY LITTLE PONYTM brand has brought fun, friendship & joy to fans of all ages around the globe. Hasbro re-introduced the popular, whimsical franchise in 2003 and the brand has been strengthened by the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and currently airing on the Hub TV Network. The jewelry collection is due for consumer release by October of 2013.

About World Trade Jewelers

Connecting the power of iconic, worldwide brands through the creation of world-class jewelry, World Trade Jewelers is a complete solutions corporation for the jewelry industry. Precision craftsmanship in licensed replicated art is created in fine, bridge and costume jewelry completed by custom packaging, displays, retail training and 360 degree consumer marketing.

World Trade Jewelers (WTJ) has over 10,000 retail partner doors throughout America and reaches millions of select consumer segments on over 100 highly trafficked websites and on international home shopping networks.

Targeted design, strategic licensing, superior manufacturing, turnkey fulfillment and powerful, complete marketing are inherent to all WTJ's branded and private label jewelry collections. Learn more at www.WorldTradeJewelers.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

SCRABBLE is a trademark of Hasbro in the US and Canada Only.

World Trade Jewelers
Dan Scott, CMO, 212-983-0412
dans@worldtradejewelers.com

Source: World Trade Jewelers

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