Hasbro and EA Enter Into New Agreement for Mobile Games
PAWTUCKET, R.I. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) and Electronic Arts Inc. (NASDAQ: EA)
announced today a new agreement under which EA will develop several of
Hasbro's best-selling gaming brands for mobile platforms globally.
"Over the past six years, Hasbro and EA have collaborated to develop
some of the most popular digital games based on Hasbro's best-selling
global game brands, including MONOPOLY, SCRABBLE and THE GAME OF LIFE,"
said Mark Blecher, Hasbro Senior Vice President and General Manager,
Digital Gaming and Corporate Development. "The next phase of our
relationship will build on this tremendous success and is specifically
focused on leveraging Hasbro's rich game brands with EA's leadership in
the mobile space. Our relationship with EA for mobile is an integral
component of our digital strategy for developing Hasbro brands across
"We've enjoyed a great relationship with Hasbro to date, delighting
millions of consumers with digital versions of their favorite Hasbro
games--several of which, including MONOPOLY Hotels and SCRABBLE,
have reached the top of the mobile charts. We're thrilled to extend
our agreement with Hasbro in the mobile space, where their IP remains a
priority within our portfolio," said Chip Lange, Senior Vice President
and General Manager of the Pogo division at Electronic Arts. "Under this
partnership, our talented game designers can create mobile games that
will allow Hasbro fans around the world to experience their favorite
gaming brands in a whole new way."
Under the new four-year agreement, EA will continue to develop mobile
games for several of Hasbro's most successful gaming brands: MONOPOLY,
SCRABBLE, THE GAME OF LIFE, BATTLESHIP, BOGGLE, CLUE, RISK and YAHTZEE.
EA's Pogo.com gaming community will also continue to be a central hub
online for digital versions of Hasbro games.
About Hasbro, Inc.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 285 million registered players and operates in
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of
Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are
the property of their respective owners and used with permission.
Hasbro Investor Relations
Debbie Hancock, 401-727-5401
Wayne Charness, 401-727-5983
Alexis McDowel, 650-628-7703
Source: Hasbro, Inc.
News Provided by Acquire Media
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