Premier Branded Play Company to Debut its New TELEPODS Play
Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY
LITTLE PONY and More with Fans in San Diego
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) returns to Comic-Con International in San Diego to
showcase it's globally renowned and influential pop-culture brands
LITTLE PONY, KRE-O
JOE as well as licensed toy lines for ANGRY
BIRDS STAR WARS, MARVEL,
WARS, and STAR
TREK. From toys and games, to major motion pictures, video
games, comics and television programs, few exhibitors at Comic-Con
International come close to the world-class portfolio of Hasbro brands
that continue to be re-imagined and entertain kids and fans around the
world. Hasbro will celebrate the many ways it brings popular brands and
characters to life with a robust lineup of panels, autograph sessions,
special edition toys, giveaways and more, at this year's convention —
all created with Hasbro's most passionate and dedicated fans in mind.
Hasbro introduces the KRE-O CITYVILLE INVASION line of building sets featuring SONIC MOTION technology launching in 2013. The new line of building sets, including the KRE-O CITYVILLE INVASION SKYSCRAPER MAYHEM set will be on display for the first time at Comic-Con International in San Diego, CA from July 17-21, 2013 in the Hasbro booth. (Photo: Business Wire)
Comic-Con International will also be the first place fans and families
will be able to experience the TELEPODS
platform from Hasbro, a fully-integrated play experience for the mobile
generation that "teleports" physical characters into digital gaming and
app experiences. The TELEPODS line will first be released this fall
based on and fully integrated into the highly anticipated new app ANGRY
BIRDS™ STAR WARS® II, from Rovio Entertainment and Lucasfilm,
also announced today. The TELEPODS line uses new technology to allow
kids to play in two ways: in the physical space and through integration
into top-tier apps.
"Hasbro continues to offer fans many ways to experience its brands
including award winning TV series from Hasbro Studios, comic books,
digital gaming and of course innovative and collectible toys and action
figures based on some of the most iconic characters ever imagined," said
John Frascotti, Chief Marketing Officer, Hasbro, Inc. "Being home to
many iconic pop culture properties, Hasbro looks forward to Comic-Con
International in San Diego every year to celebrate these brands like
TRANSFORMERS and MY LITTLE PONY with our most passionate fans and to
launch revolutionary new play experiences like TELEPODS."
The following features highlights of activities across Hasbro brands and
licensed product lines to be showcased in the Hasbro booth (#3329) and
around the convention.
Comic-Con attendees can be among the first to ‘Unleash the Ultimate
Transformers' as they get an early look at the revolutionary new
CONSTRUCT-BOTS line of customizable TRANSFORMERS action figures in the
Hasbro booth. Comic-Con also kicks off the TRANSFORMERS brand's 30th
Anniversary celebration and fans won't want to miss all of the brand's
activity on ‘TRANSFORMERS Day,' Thursday, July 18. Events include the
TRANSFORMERS 30th Anniversary panel at 12:00p.m. where fans
can get a first look at some of the THRILLING 30 line of special edition
action figures including the reveal of the winning figure of the first
ever TRANSFORMERS Fan Built Bot Poll.
Thursday at Comic-Con will also mark a historic day for the TRANSFORMERS
brand and one of its most iconic characters. For the first time ever on TRANSFORMERS
PRIME, the beloved AUTOBOT, BUMBLEBEE, will speak! Fans who want
to be among the first to hear his voice will have the opportunity at the TRANSFORMERS
PRIME BEAST HUNTERS panel, presented by Hasbro
Studios and the Hub
Network, at 11:00a.m. in Room 25ABC where an exclusive sneak peek
clip will be screened. The special, full-length episode featuring
BUMBLEBEE's first words will air on the Hub Network Friday, July 26 at
7:30p.m. ET and feature an epic, game-changing moment that only the
TRANSFORMERS brand can deliver. The Hasbro team will also provide a
sneak peek of PREDACONS RISING the movie epilogue to TRANSFORMERS
PRIME BEAST HUNTERS that will air on the Hub Network and be
available on DVD later this year.
Fans will also want to line up at the Hasbro booth at 1:30p.m. on
Thursday to receive a special edition TRANSFORMERS:
THE RIDE-3D poster, presented by Universal Studios celebrating the
recent thrill ride openings at their Hollywood and Orlando parks while
MY LITTLE PONY
The MY LITTLE PONY brand, a massive pop-culture phenomenon from Hasbro,
has an expanded presence at Comic-Con in 2013 with a hit animated
series, a new feature-length film, and an extensive line of licensed
goods. Featuring a unique sense of humor, memorable characters and
endearing stories about the power of friendship, the MY
LITTLE PONY FRIENDSHIP IS MAGIC animated series has
amassed a fan following as varied as the ponies of PONYVILLE.
Comic-Con attendees will be invited to join special guests from Hasbro
Studios and The Hub Network's "My Little Pony Friendship is Magic" as
they share behind the scenes details and a sneak peek into Season 4 on
Saturday, July 20 at 10a.m. MY LITTLE PONY fans will also have the
chance to get autographs from the "My Little Pony Friendship is Magic"
talent following the panel at 11:30 a.m. in the Hasbro Booth. Tickets
are required for the session and will be distributed beginning at 9:00
a.m. on Saturday in the Hasbro booth while supplies last.
To celebrate the launch of MY
LITTLE PONY EQUESTRIA GIRLS, fans can stop by the Hasbro Booth at
1:00 p.m. on Saturday, July 20 to receive a cutie mark and a MY LITTLE
PONY hair extension while supplies last. The first 475 fans in line will
also receive a ticket to a special "My Little Pony Equestria Girls"
screening at Reading Cinemas in the Gaslamp district at 3:30p.m. on
Hasbro's KRE-O brand of building sets returns to Comic-Con with more new
expressions than ever before for brick fans. Visitors will be among the
first to see the new KRE-O CITYVILLE INVASION building set line
featuring the evil DR. MAYHEM who has created a supernatural squad
including zombies, vampires, ghosts and more to aid him in world
domination. Each KRE-O CITYVILLE INVASION set tells a part of the story
and includes both "hero" and "villain" KREON figures for kids to play
out the narrative as their imagination sees fit. With the KRE-O
CITYVILLE INVASION line, KRE-O has changed the face of brick-based play
with the introduction of innovative SONIC MOTION TECHNOLOGY. Building
sets equipped with SONIC MOTION TECHNOLOGY emit sound waves which
trigger specific movements in special KRE-O bricks, creating a live
action scene within the building set. Brick fans will be wowed as the
unique cities they create shuffle, swim, crash or roar to life. Families
can also download the KRE-O CITYVILLE INVASION APP from Zynga and Hasbro
launching prior to Comic-Con.
STAR TREK, KRE-O TRANSFORMERS, and KRE-O G.I. JOE building
sets will also be on display in the Hasbro booth featuring the largest
presentation of KRE-O building sets and popular KREON figures ever seen
at Comic-Con. Fans won't want to miss these new reveals including the
KRE-O STAR TREK U.S.S. VENGEANCE building set from the hit movie, STAR
TREK INTO DARKNESS from Paramount Pictures, directed by J.J. Abrams.
Hasbro will also be distributing several KRE-O giveaways at designated
times throughout the show while supplies last.
Zombies beware. This fall, Hasbro offers NERF
fans the ultimate in zombie protection and preparedness with the
introduction of the NERF ZOMBIE STRIKE line. Inspired by the latest pop
culture trends within graphic novels, film, and television, the
collection allows members of NERF Nation to reenact favorite
high-adrenaline zombie scenes, plan for epic battles against the undead,
and hone the skills necessary to ensure the survival of the human race.
Visitors to the Hasbro Comic-Con booth will be the first to see the new
ZOMBIE STRIKE line in person and check out the new items launching
exclusively at Target this fall, as well as the extended line widely
available in 2014. To help Comic-Con attendees prepare for a zombie
outbreak, Hasbro will be giving away packs of NERF ZOMBIE STRIKE DARTS
and TARGET coupons at its booth at various times throughout the show.
Hasbro and Paramount Home Media Distribution will welcome stars and
filmmakers from the blockbuster G.I.
JOE: RETALIATION movie to the Hasbro booth to celebrate the
upcoming July 30 release of the Blu-ray, Blu-ray 3D and DVD. Fans will
have the chance to get an autograph from the film's director, Jon M. Chu
on Thursday, July 18 at 4:00p.m. and actor Ray Park, who plays the
iconic SNAKE EYES ninja on Friday, July 19 at 3:30p.m. Tickets are
required for the sessions and will be distributed beginning at 9:00a.m.
on the morning of the events in the Hasbro booth while supplies last.
Fans can also visit the Hasbro booth throughout Comic-Con to get an up
close look at the entire G.I.
JOE: RETALIATION line including new items available this fall.
Fans of IRON MAN will want to check out the Hasbro booth for a
comprehensive look at the MARVEL'S
IRON MAN 3 ASSEMBLERS Action Figure Assortment, including new
figures never before seen in the line. Each figure features an
Interchangeable Armor System, allowing one figure to create more than 25
armor combinations! New figures in the MARVEL IRON MAN LEGENDS 6-Inch
figure line will also be on display in the booth.
Fans of the MARVEL
UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will
want to check out the Hasbro booth for a comprehensive look at the
extensive line-up of 2013 toys as well as new, upcoming figures to be
revealed for the first time following the Hasbro MARVEL panel taking
place on Saturday, July 20 from 4:00-5:00p.m.
The Force is strong with Hasbro at Comic-Con! In addition to getting a
first look at the new ANGRY BIRDS STAR WARS TELEPODS line, Hasbro will
showcase its highly anticipated STAR WARS THE BLACK SERIES figures
before they land on store shelves this fall. With THE BLACK SERIES,
Hasbro introduces a 6-inch scale of the greatest characters from the
STAR WARS universe featuring incredibly accurate design and a high level
of articulation. Fans can join members of the Hasbro brand and design
teams Friday, July 19 at 1:00p.m. at the Hasbro STAR WARS panel
to see reveals of upcoming figures in the series and learn more about
the ANGRY BIRDS STAR WARS TELEPODS line. To see a preview of the
TELEPODS play experience, fans can view a video at the following link: http://youtu.be/6DKNKI27GdA.
Comic-Con attendees will also want to check out the wildly popular
special edition toys and collectibles developed specifically for the
convention on sale at the HasbroToyShop.com booth (#3312) while supplies
All giveaways and events are subject to change.
About Hasbro, Inc.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney
Company, is one of the worlds most prominent character-based
entertainment companies, built on a proven library of over 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information visit marvel.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production
operations, Lucasfilm's global activities include Industrial Light &
Magic and Skywalker Sound, serving the digital needs of the
entertainment industry for visual effects and audio post-production;
LucasArts, a leading developer and publisher of interactive
entertainment software worldwide; Lucasfilm Animation, which produces
cutting-edge digital entertainment; and Lucas Licensing which manages
the global merchandising activities for Lucasfilm's entertainment
properties including the legendary STAR WARS and INDIANA
JONES franchises. Lucasfilm Ltd. is headquartered in northern
California. Lucasfilm, the Lucasfilm logo, STAR WARS and
related properties are trademarks and/or copyrights, in the United
States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM
& © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and
trade names are properties of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130715006133/en/
Daniel Benkwitt, 401-727-5318
Source: Hasbro, Inc.
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