Hasbro and Ubisoft® Teaming up to Bring Iconic Gaming Brands to Consoles
PAWTUCKET, R.I. & PARIS--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) and Ubisoft (EURONEXT: UBI) announced that
Ubisoft will develop and publish current and next-generation console
games based on some of Hasbro's most popular gaming brands, including
MONOPOLY, SCRABBLE (in the United States and Canada only), TRIVIAL
PURSUIT, RISK, BATTLESHIP and CRANIUM.
"We look forward to collaborating with Ubisoft to offer consumers
innovative new ways to experience their favorite gaming brands," said
Mark Blecher, Hasbro Senior Vice President and General Manager, Digital
Gaming and Corporate Development. "Ubisoft's leadership and expertise in
the console gaming space will help support Hasbro's strategy of bringing
consumers engaging play experiences with our brands across multiple
"Hasbro makes games that we all know and love, and we're thrilled to be
able to work with them to create video game experiences based on some of
their most popular brands," said Tony Key, senior vice president of
sales and marketing at Ubisoft.
About Hasbro, Inc.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a
strong and diversified line-up of products and partnerships. Ubisoft has
offices in 29 countries and has sales in more than 55 countries around
the globe. It is committed to delivering high-quality, cutting-edge
video game titles to consumers. For the 2012-13 fiscal year Ubisoft
generated sales of €1,256 million. To learn more, please visit: www.ubisoftgroup.com.
MONOPOLY, SCRABBLE, TRIVIAL PURSUIT, RISK, BATTLESHIP and CRANIUM are
trademarks of Hasbro and are used with permission. SCRABBLE, the
associated logo, the design of the distinctive SCRABBLE brand game
board, and the distinctive letter tile designs are trademarks of Hasbro
in the United States and Canada.
© 2014 Hasbro. All Rights Reserved. Licensed by Hasbro to Ubisoft
Entertainment. Ubisoft and the Ubisoft logo are trademarks of Ubisoft
Entertainment in the U.S. and/or other countries. Games software © 2014
Ubisoft Entertainment. All Rights Reserved.
(Hasbro Investor Relations)
Debbie Hancock, 401-727-5401
Nicole Agnello, 401-727-5947
Corporate PR Director
Michael Burk, +33 (0)1 48 18 24 03
Source: Hasbro, Inc.
News Provided by Acquire Media
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