Invites Fans to Join the Great MONOPOLY ‘House Rules' Debate
PAWTUCKET, R.I.--(BUSINESS WIRE)--
When you play a game of MONOPOLY, do you collect a pile of cash when you
land on Free Parking? Do you auction off properties that people don't
purchase immediately? How do you get out of Jail? While MONOPOLY fans
may claim to know how to play the game, many actually incorporate their
own rules, known as ‘House Rules' - whether they know it or not. In
fact, in a recent survey conducted by Hasbro, 68 percent of Americans
admit they've never read the official MONOPOLY rules in their entirety
and 49 percent said they have made up their own MONOPOLY rules! Knowing
that ‘House Rules' have long been a part of the MONOPOLY gaming
tradition, Hasbro is giving MONOPOLY fans around the world an
opportunity to "break the rules" by inviting them to help select the top
‘House Rules' to become a part of future MONOPOLY games.
Starting today through April 3, the MONOPOLY Facebook page will host the
Great MONOPOLY ‘House Rules' Debate, with MR. MONOPOLY as the moderator.
Fans are encouraged to debate the pros and cons of 10 ‘House Rules' that
were selected as a result of crowdsourcing fans globally on the MONOPOLY
Facebook page. As a result of the debate, Hasbro will identify the top
‘House Rules,' and incorporate them into the MONOPOLY: House Rules
Edition game available this Fall. The chosen rules will also be included
in the classic MONOPOLY game guide in 2015. While the official MONOPOLY
rules will not change, fans who love playing with ‘House Rules' will now
have the opportunity to play them in their game.
"The MONOPOLY brand has been has been a pop culture phenomenon for
nearly 80 years and ‘House Rules' have become an important part of the
story of the brand," said Jonathan Berkowitz, vice president of
marketing at Hasbro. "We know MONOPOLY fans have been using ‘House
Rules' for generations to make the game their own, so we wanted to give
them the chance to help us identify the most popular ‘House Rules' from
around the world to incorporate into the game."
The ‘House Rules' included in the Great MONOPOLY ‘House Rules' Debate
Free Parking, Fast Cash: All taxes and fees will be collected
in the middle of the game board, if you land on Free Parking, it's
your lucky day: collect all the money from the middle of the board.
Dash for the Cash: Landed on Go! Amazing, you get to double
your salary - 400M dollars instead of 200M Dollars.
Frozen Assets Rule: When in jail, a player cannot collect any
rent money from other players. Sorry about your luck.
Lucky Roller: Did you just Roll Snake Eyes (double one's)… odds
are in your favor, collect 500M Dollars.
3's a Crowd: Are there 3 players in a row on 3 unique
properties? Well done, each player gets an extra 500M Dollars.
Cash Advance: Don't have enough to buy Boardwalk? With this
House Rule, players can make loans between each other to co-own
properties. Who collects rent money? That's determined amongst the new
Break The Bank: At the start of the game, leave half the money
in the bank. Then mix up the other half of the money in the center of
a board. On the count of 3 every player grabs what they can! Free For
Mum's the Word: Mum always gets out of jail free. Always. No
questions asked. She's just that special.
See the Sights: Players must travel around the board one
complete time before they can begin buying properties. Hurry up and
get to GO before everyone else!
Property Boom: Anxious to begin building? We hear you- with
this rule, players do not have to own a complete set of properties
before they start to build houses.
The MONOPOLY: House Rules edition will be available on store shelves in
select markets this fall and will include special golden-colored houses
and cards that highlight the top ‘House Rules.'
For more information on MONOPOLY, go to www.monopoly.com
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2014, Hasbro, Inc.
The Monopoly Rules Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 nationally representative U.S. adults ages 18+, between
March 6th and March 13th, 2014, using an email invitation and an online
survey. Quotas have been set to ensure reliable and accurate
representation of the U.S. adult population 18+. Results of any sample
are subject to sampling variation. The magnitude of the variation is
measurable and is affected by the number of interviews and the level of
the percentages expressing the results. For the interviews conducted in
this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3.1 percentage points from
the result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample.
Caitlin Leddy, 212-679-6600 ext.281
Source: Hasbro, Inc.
News Provided by Acquire Media