PET VACATIONS Collection Lets Girls Embark on
Brand-new Adventures within the World of LITTLEST PET SHOP
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) today announced an exclusive LITTLEST PET SHOP
retail program with The World's Greatest Toy Store™, Toys"R"Us®,
featuring space devoted to the PET VACATIONS collection of toy and
lifestyle products. This playful assortment showcases LITTLEST PET SHOP
and BLYTHE characters in travel-themed playsets, and lets girls bring
their own LITTLEST PET SHOP adventures to life with an array of
Hasbro-branded lifestyle products, including scrapbooks, journals and
travel kits decorated with their favorite LITTLEST PET SHOP characters.
LITTLEST PET SHOP PET VACATIONS playsets and accessories will be
available exclusively in Toys"R"Us stores nationwide and online at
Toysrus.com through December 31, 2011.
"The Toys"R"Us exclusive PET VACATIONS collection is a great example of
how Hasbro collaboratively works with retailers and licensees to build
broad, compelling programs across key categories, such as toy and game,
fashion, home, and publishing. We want to bring our brands to life in
toys and beyond," said Ira Hernowitz, Senior Vice President, U.S.
Marketing at Hasbro. "With PET VACATIONS, we are able to offer unique
products that invite new and existing LITTLEST PET SHOP fans to collect
and connect with their favorite LITTLEST PET SHOP pets."
"We are excited to partner with Hasbro to offer this special assortment
of LITTLEST PET SHOP playsets among the broad assortment of items
available exclusively at Toys"R"Us," said Lisa Harnisch, Vice President,
General Merchandise Manager, Toys"R"Us, Inc. "The LITTLEST PET SHOP PET
VACATIONS assortment provides a unique collection featuring BLYTHE,
which kids will be searching for."
The exclusive LITTLEST PET SHOP PET VACATIONS assortment includes the
Vacation Pet Collection, the CRUISE COLLECTION, STYLIN' SAFARI and Pet
Hotel playsets as well as an exclusive version of the PET JET playset.
Girls can also enjoy an adorable assortment of LITTLEST PET SHOP
travel-inspired items, including scrapbooks, journals, cosmetic cases,
travel kits, wristlets, mini backpacks and boarding bags.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I.JOE, MAGIC: THE GATHERING and
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
Litzky Public Relations
Kaylie Nelson/Kelsey Tarczanin, 201-222-9118
Source: Hasbro, Inc.
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