PAWTUCKET, RI & PARIS--(BUSINESS WIRE)--
Inc. (NASDAQ:HAS) and Volumique, a French-based innovator and
provider of technologies that enable object-based play on Interactive
Screens found in tablets, smart phones and computers, announced today a
global intellectual property license agreement that will give Hasbro the
rights to employ Volumique's proprietary technology in its new line of
Hasbro zAPPed Games based on iconic brands such as BATTLESHIP and
"We are very excited about Hasbro zAPPed Gaming and how these games will
be uniquely brought to life by Volumique's proprietary technology and
intellectual property," said Duncan Billing, Hasbro's Global Chief
Development Officer. "This is an important agreement for both companies,
since Hasbro brings to market the best gaming brands and category
expertise, and Volumique can provide Hasbro with the right tools to
launch an entirely new brand and gaming experience. Only Volumique
possesses the synergistic abilities, proprietary technologies and
intellectual property that makes this all possible."
New Hasbro zAPPed games combine traditional analog, face-to-face gaming
with the increased functionality of today's consumer technology with the
addition of iOS devices. This propriety technology will truly stand out
in the upcoming release of BATTLESHIP zAPPed, which is due in September
2012. The game, inspired by the "BATTLESHIP" feature film from Universal
Pictures, turns an iPad screen into an interactive game board when
combined with specially designed ship styled playing pieces. Once the
ship playing pieces are placed on the screen, the iPad will
automatically recognize which ships are in play and when and where they
are moved. The unique, proprietary interactive game play allows players
to wage epic battles on their iPad by executing strategic maneuvers,
launching devastating missile attacks and initiating lethal airstrikes.
With MONOPOLY zAPPed, which launches in June 2012, an iPad, iPhone or
iPod Touch will be turned into a banking unit and will add and subtract
money from virtual accounts with a simple tap of a special bank card on
the iOS device.
Hasbro and Volumique are very excited about the breadth of opportunity
these proprietary technologies provide in one of the fastest growing
segments of the gaming market and fully intend to actively protect and
defend the game play made possible by such proprietary technologies.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Volumique (les éditions volumiques), Paris- France is a leading
innovator and provider of concepts and technologies to enable a play
experience seamlessly combining tangible objects with the digital world.
Volumique's technologies are particularly geared towards bringing a
digital renewal to games & toys as well as to children books. More
information at www.volumique.com.
Julie Duffy, 401-727-5931
Source: Hasbro, Inc.
News Provided by Acquire Media