Hasbro, Inc.
Apr 17, 2012
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Powerful Saturday Lineup and Strength of Original Series Continue to Fuel Audience Growth for the Hub TV Network

LOS ANGELES – A powerful Saturday lineup of programming -- the network’s best Saturday performance in 21 weeks -- and the continued strong performances of its original series throughout the week drove The Hub TV Network to another week of solid audience increases in total day among key demographics for the week of April 9-15, versus one year ago. 

The solid weekly performance marks The Hub’s 16th consecutive week of year-over-year growth among its key target demographic of Kids 6-11, and the 15th consecutive week of year-over-year growth in the key demographics of Kids 2-11, Adults 18-49, Persons 2+ and Households.

The Hub’s Saturday, April 14 lineup delivered the best Saturday (6 a.m. - 6 a.m.) in the past 21 weeks among Kids 2-11 and Kids 6-11. For the day, The Hub earned year-to-year delivery gains among Kids 6-11 (+79%, 52,000), Kids 2-11 (+72%, 86,000), Women 18-49 (+83%, 33,000), Adults 18-49(+76%, 67,000), Persons 2+ (+56%, 168,000) and Households (+20%, 84,000).

Pacing the continued growth were The Hub’s original series “Family Game Night,” “Transformers Prime,” “R.L. Stine’s The Haunting Hour: The Series,” “The Aquabats! Super Show!” and “Dan Vs.”.

Week of April 9-15, 2012

Other Weekly Performance Highlights (all times ET)

·       For the week in Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+69%, 22,000), Kids 2-11 (+83%, 42,000), Women 18-49 (+55%, 17,000), Adults 18-49 (+42%, 34,000), Persons 2+ (+47%, 94,000) and Households (+38%, 62,000).

·       In Prime Time (Monday – Sunday, 8 p.m. – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 6-11 (+11%, 20,000), Kids 2-11 (+7%, 32,000), Women 18-49 (+11%, 21,000), Adults 18-49 (+8%, 43,000), Persons 2+ (+7%, 104,000) and Households (+8%, 69,000).

·       In Kid Total Day (Monday - Thursday, 6 a.m. – 8 p.m.; Friday, Saturday, Sunday, 6 a.m. – 12 a.m.), The Hub earned year-to-year delivery gains among Kids 6-11 (+75%, 28,000), Kids 2-11 (+77%, 55,000), Women 18-49 (+70%, 17,000), Adults 18-49 (+74%, 33,000), Persons 2+ (+64%, 105,000) and Households (+55%, 68,000).

 

Programming Highlights (All times ET)

 

·       A new episode of “Transformers Prime” (Saturday, 8:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+4%, 55,000), Kids 2-11 (+45%, 109,000), Women 18-49 (+2%, 42,000), Adults 18-49 (+88%, 141,000), Persons 2+ (+37%, 268,000) and Households (+40%, 167,000).

·       A new episode of “Dan Vs.” (Saturday, 8 p.m.) earned year-to-year delivery gains among Kids 2-11 (+14%, 84,000), Women 18-49 (+71%, 29,000), Adults 18-49 (+140%, 72,000) and Persons 2+ (+25%, 164,000).

·       “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5 p.m.) earned year-to-year delivery gains among Kids 6-11 (+249%, 143,000), Kids 2-11 (+107%, 168,000), Women 18-49 (+108%, 25,000), Adults 18-49 (+315%, 54,000), Persons 2+ (+88%, 248,000) and Households (+53%, 116,000).

·       “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+111%, 112,000), Kids 2-11 (+48%, 136,000), Women 18-49 (+59%, 27,000), Adults 18-49 (+72%, 55,000), Persons 2+ (+28%, 227,000) and Households (+2%, 104,000).

·       “The Aquabats! Super Show!” (Monday, 6:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+46%, 41,000), Kids 2-11 (+134%, 96,000), Women 18-49 (+89%, 17,000), Adults 18-49 (+60%, 24,000), Persons 2+ (+82%, 124,000) and Households (+93%, 77,000).

·       “The Aquabats! Super Show!” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 6-11 (+70%, 46,000), Kids 2-11 (+49%, 85,000), Adults 18-49 (+69%, 49,000), Persons 2+ (+56%, 134,000) and Households (+22%, 62,000).

·       “Family Game Night” (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+18%, 58,000), Women 18-49 (+16%, 37,000), Adults 18-49 (+33%, 68,000), Persons 2+ (+16%, 148,000) and Households (+5%, 84,000).

(Source: Nielsen; program based dayparts; most current; 4/9/12-4/15/12 vs. 4/11/11-4/17/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

 

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

 

Note:  For artwork, visit www.press.discovery.com

  

--The Hub--

 

For information:

Mark J. Kern, 818.531.3670, Mark_Kern@HubTV.com