MAP ACTIVE Brings PLAYSKOOL Activities to Life in
Store-within-a-Store Sections at Kidz Station Venues
LAS VEGAS--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) today announced an exclusive PLAYSKOOL
store-in-store retail program with MAP ACTIVE, Indonesia's leading
sports, kids and leisure retailer. The groundbreaking program, earmarked
for 15 new Kidz Station stores, will feature PLAYSKOOL's
MR. POTATO HEAD, ELEFUN AND FRIENDS, and TRANSFORMERS RESCUE BOTS
products, marking the first time PLAYSKOOL-branded play will be marketed
and sold in Indonesia. Kidz Station stores will host special, front- and
mid-store PLAYSKOOL areas stocked with an array of PLAYSKOOL-branded
merchandise and fun family activities. The program kicked off last month
and will continue to roll out through 2012 and beyond.
"As Indonesia's powerhouse sports and kids' retailer, MAP ACTIVE has
given Hasbro a springboard to create a huge splash in a market that
places a premium on education with the introduction of the globally
popular PLAYSKOOL brand which is all about learning through play," said
Simon Waters, Senior Vice President of Global Brand Licensing and
Publishing at Hasbro. "Together, we've created an innovative and
unprecedented store-within-a-store concept with dedicated PLAYSKOOL
zones that are wonderfully surprising, colorful, and inviting for
children and their families."
MAP ACTIVE strives to create exciting shopping experiences balanced with
the right atmosphere. As a result, the new, highly visible,
family-friendly Kidz Station stores are devoting premium space to
PLAYSKOOL in the Early Learning Zone with a footprint of 25 to 60 Square
Meters, depending on overall store size. The PLAYSKOOL areas will be
dressed with the brand logo and signature red roof, and an assortment of
bright PLAYSKOOL characters. The sections will be stocked with an array
of popular PLAYSKOOL toys from Hasbro and a colorful inventory of
licensed apparel, footwear and accessories created by MAP ACTIVE for
babies, toddlers and preschoolers.
The excitement will be palpable as kids and parents enter the PLAYSKOOL
area and find a fun-filled section overflowing with playful characters,
games and activities that are synonymous with the beloved brand. In
addition to the shopping experience, the PLAYSKOOL area will feature
learning activities such as interacting with the ROCKTIVITY instruments,
counting numbers in the local language using LEARN ‘N POP LION, and
interactive storytelling and reading activities with celebrity moms and
"We're always looking to exceed the expectations of our customers with
innovative products, new concepts and premier brands," said Marvie
Samala, Director of MAP ACTIVE. "Additionally, parents place a lot of
importance on learning, so we anticipate debuting the PLAYSKOOL brand in
a way that combines fun learning activities with a unique shopping
experience that will resonate with both youngsters and their families
Kidz Station stores planned with PLAYSKOOL areas include: Kotakasablanca
Mall Jakarta, Kuningan City Jakarta, Beachwalk Bali, Bali Galleria,
Galaxy Mall Surabaya, Olympic Garden Malang, Kediri Town Square Malang,
Batu Town Square Malang, Maliaboro Mall Yogyakarta, Istana Plaza Bandung
and Bale Kota Tangerang with additional locations to open soon.
About MAP ACTIVE
A subsidiary of publicly listed PT MITRA ADIPERKASA Tbk., MAP ACTIVE has
over 550 sports & kids shops nationwide including Sports Station, Kidz
Station, Golf House, and Planet Sports. Now listed among the Top 100
Global Sporting Goods retailers, and the No 1 in SE Asia, MAP ACTIVE
plans to grow to more than 1,000 independent stores by 2013 preaching
its mission of healthy and happy lifestyles for all Indonesians.
About PT Mitra Adiperkasa Tbk.
Listed on the Indonesia Stock Exchange, MAP is the #1 lifestyle retailer
in Indonesia with over 1,000 retail stores in 39 major Indonesian
Cities. Retail portfolio under the group includes department stores,
fashion, active (sports, golf, leisure and kids), food & beverage and
lifestyle stores. Apart from retailing, MAP is also a leading
distributor for sports, golf, kids and leisure brands. A multi-award
winning company, MAP was listed on Forbes Indonesia's Top 40 companies
in 2011 and Fortune's Indonesia's Most Admired Companies in 2012.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved
Paula Walsh, 401-727-5669
Shelly Eckenroth, 717-852-7060
Mary Leddy, 508-872-3369
Source: Hasbro, Inc.
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