Direct-to-Retail Program to Land at All Carrefour Hypermarkets
Throughout France This Fall
LAS VEGAS--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) today announced a direct-to-retail deal with
Carrefour the largest retailer in Europe, to launch an exclusive
cross-category LITTLEST PET SHOP program in 4,500 locations throughout
France. The program, which rolls out in November 2012, celebrates
LITTLEST PET SHOP Moonlite Fairies and includes premium space in the toy
aisles dedicated to a wide variety of LITTLEST PET SHOP licensed
products across multiple categories. The Moonlite Fairies-inspired
lineup will mirror the style expression of the mini-dolls which feature
angular ears and fairy wings as well as the infusion of night sky colors
and lots of sparkle and metallic, and glow in the dark elements.
"The Moonlite Fairies program at Carrefour is a stellar example of how
Hasbro has built on the core essence of the LITTLEST PET SHOP brand to
create an exciting channel that will bring to market fresh and
innovative merchandise for girls throughout France," said Simon Waters,
Senior Vice President of Global Brand Licensing and Publishing at
Hasbro. "Shopping for LITTLEST PET SHOP items at Carrefour this fall
promises to be great fun."
The exclusive range of LITTLEST PET SHOP products available this fall in
the Moonlite Fairies section will include: t-shirts, sleepwear, bedding,
a coloring set, an advent calendar and toys.
Carrefour has more than 4,500 stores in France operating in four formats
(hypermarket, supermarket, convenience and cash & carry). For 50 years,
Carrefour has been a partner in the daily lives of millions of
customers, offering them a wide range of products and services at the
lowest prices. Carrefour assumes significant economic, social and
environmental responsibilities in its operations, and is committed to
providing high-quality products and ensuring customer satisfaction.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved
Paula Walsh, 401-727-5669
Shelly Eckenroth, 717-852-7060
Source: Hasbro, Inc.
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