First-Ever Physical Bejeweled Games Coming in Early 2013
Inc. (NASDAQ: HAS), a global leader in gaming, and PopCap Games,
maker of some of the world's most popular video game franchises and a
division of EA, announced a licensing deal to bring some of PopCap's
blockbuster properties into a new world of face-to-face games developed
by Hasbro. Through this agreement, Hasbro has obtained the license to
develop and distribute a wide range of physical games based on PopCap's
properties, including Bejeweled.
"Hasbro shares PopCap's vision and commitment to high quality and
endlessly enjoyable game play," said Brennan Townley, Director of Brand
Licensing at PopCap Games. "We're thrilled to work with Hasbro to create
unique game experiences around PopCap's intellectual properties that
expand our brands in authentic, meaningful ways."
"PopCap has created some of the most popular, unique and enduring video
game franchises of all time, and we are excited to help bring these
properties to the analog world," said Jonathan Berkowitz, Vice President
of Marketing for Hasbro Gaming. "We can't wait to give consumers around
the globe all new ways to play and interact with their favorite PopCap
Hasbro will introduce two games in the spring of 2013 based on PopCap's
incredibly popular Bejeweled game, which has sold more than 50
million digital units worldwide. The new physical games also include
digital values for online Bejeweled players, such as a download
of the Bejeweled 3 computer game. In Hasbro's new BEJEWELED game,
players bring the PopCap video game of the same name to life by swapping
gems on the game board to match 3 or more to win. Purchase of the Hasbro
game also includes an exclusive code for players to download the Bejeweled
3 computer game. Hasbro's BEJEWELED FRENZY game is a fast-paced card
game that challenges players to match gems and build stacks of cards as
fast as they can. Purchase of the BEJEWELED FRENZY game also includes a
code for players ages 13+ with a valid Facebook account to redeem four
Rare Gems to use in the Bejeweled Blitz online game.
PopCap Games is the leading global developer, publisher and operator of
casual video games: fun, easy-to-learn, captivating games that appeal to
all ages across PC, mobile, social and other platforms. Based in
Seattle, Washington, PopCap was founded in 2000, was acquired by
Electronic Arts in 2011, and has a worldwide staff of more than 400
people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and
Tokyo. PopCap's games have been downloaded over 1.5 billion times by
consumers worldwide, and its flagship franchise, Bejeweled®,
has sold more than 50 million units.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved.
Bejeweled and PopCap are trademarks of Electronic Arts Inc.
Garth Chouteau, 415-602-8147
Nicole Agnello, 401-727-5947
Source: Hasbro, Inc.
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