Hasbro to Lock up Classic Monopoly Icon Forever
Worldwide Online Vote Asks Fans to Decide Which Game Piece Will ‘Go
to Jail' and Which New Token Will Pass ‘Go!'
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Starting today, the fate of the Scottie dog, race car, top hat and the
five other beloved tokens in the classic MONOPOLY game is in the hands
of fans through a worldwide vote that will determine which token will be
eliminated from the game. Will the shoe outpace the racecar? Will the
battleship cruise past the wheelbarrow? Will fans be pressed if the iron
is removed? Don't leave this one to "Chance" - it's up to fans to make
sure that their favorite token will pass "GO!" and not "go directly to
jail" by voting every day at Facebook.com/Monopoly,
now through February 5, 2013.
Hasbro to lock up classic Monopoly icon forever - worldwide online vote asks fans to decide which game piece will "Go to Jail" and which new token will "Pass Go!" (Photo: Business Wire)
When the vote ends, Hasbro (NASDAQ: HAS) will be changing the MONOPOLY
game forever by removing one of the classic tokens from the game and
replacing it with a token that reflects the interests of today's
MONOPOLY players. Fans can vote on Facebook for which new token they
would like to see added to the game, choosing from a diamond ring,
guitar, toy robot, cat or helicopter.
Fans will also be able to "campaign" to save their favorite token
through Facebook and Twitter by sharing images and videos with their
friends and by using the hashtag #tokenvote.
"The tokens are one of the most iconic parts of the MONOPOLY game, and
we know that people are emotionally tied to their favorite one," said
Eric Nyman, Senior Vice President and Global Brand Leader for Hasbro
Gaming. "When we decided to replace one of the tokens in the game, we
knew we had to involve our fans in the process. We can't wait to see
which iconic piece will ‘go to jail' and which new token the fans will
choose to become part of one of the world's most popular games."
The MONOPOLY game as we know it was invented by Charles Darrow, whose
young niece suggested he use metal charms from charm bracelets as movers
in the game. Parker Brothers liked this suggestion and decided to
include die-cast tokens in the game when they started manufacturing and
selling the MONOPOLY game in 1935.
The iron, racecar, thimble, shoe, top hat and battleship were among the
original set of movers introduced in 1935. The Scottie dog and
wheelbarrow were added in the early 1950s. These eight make up the
collection of tokens currently included in the classic MONOPOLY game.
Later this year, the classic token with the fewest votes will be removed
from the game and replaced with the new token that receives the most
votes. MONOPOLY games with the new token will arrive on store shelves in
mid to late 2013, so fans who would still like to play with the classic
eight tokens have a limited time to pick up the existing version of the
The MONOPOLY game is one of the world's most popular games with millions
of fans in nearly every country across the globe. The MONOPOLY brand
also provides entertainment experiences for players around the world.
Whether they play the face-to-face game, digital or online games, or
participate in casino or lottery gaming, there is a MONOPOLY experience
to fit every lifestyle. Learn more about the MONOPOLY brand at
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com
© 2013 Hasbro, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130109006558/en/
Laura Trani, 212-679-6600 ext. 254
Nicole Agnello, 401-727-5947
Source: Hasbro, Inc.
News Provided by Acquire Media
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