Hasbro, Inc.
May 5, 2014

Six Youth Named as Hasbro Community Action Heroes for Exceptional Service, Leadership and Advocacy in their Local and Global Communities

Hasbro and generationOn honor remarkable group of young volunteers

PAWTUCKET, R.I.--(BUSINESS WIRE)-- This week, generationOn, the youth enterprise of Points of Light, and branded play company Hasbro, Inc. (NASDAQ: HAS) will honor six inspiring young people as Hasbro Community Action Heroes for their extraordinary achievements in community service. The six young service leaders, who have created unique ways to address challenging issues in their local and global communities, will receive their awards during the annual generationOn Benefit on May 8, 2014, at The Mandarin Oriental Hotel in New York City.

"As we celebrate the fifth anniversary of this award, we are thrilled to recognize these young change-makers who are creating real and lasting improvements to our world," said Brian Goldner, President and Chief Executive Officer of Hasbro, Inc. "Young people have an amazing capacity to identify what needs to be done, and to make a difference and Hasbro is proud to celebrate their accomplishments."

Hasbro, which is one of generationOn's founding partners, has a long and proud tradition of empowering childhood worldwide through a variety of philanthropic programs. Together, Hasbro and generationOn selected the six new Hasbro Community Action Heroes, ages 5 to 17, from more than 400 nominations submitted on behalf of young people across the nation. Each Hero will receive a $1,000 educational scholarship in addition to the trip to New York City.

GenerationOn believes that young people have the ability to transform themselves, their communities and the world through service. "The actions of these awardees are a strong example of the power of youth to effect change, and they are an inspiration to all of us," explains Daniel Horgan, Executive Director of generationOn. "For five years now, the Hasbro Community Action Hero awards recognize young people who are serving as leaders, advocating for important issues, inspiring others to become equally engaged and making their mark on the world through service."

This year's awardees include:

Including this year's honorees, 30 youth have been recognized and celebrated as Hasbro Community Action Heroes since generationOn was first established in 2010.

The generationOn Benefit will also honor lifestyle brand Alex and Ani, Prudential Financial, Inc. as well as CBS News anchor Maurice DuBois and his wife, Andrea. These committed supporters are recognized for embodying generationOn's mission to inspire, equip and mobilize youth to take action that changes the world and themselves through service.

About generationOn

GenerationOn is the global youth service movement igniting the power of kids to make their mark on the world. As Points of Light's youth service enterprise, generationOn inspires, equips and mobilizes youth to take action through generationOn service clubs, schools, youth organizations, campaigns and youth leadership initiatives. It also provides tools and resources to youth, families and educators to help kids change the world and themselves through service. For more information, visit generationon.org.

About Points of Light

Points of Light - the largest organization in the world dedicated to volunteer service - mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to pointsoflight.org.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named to the Civic 50 as one of " America's Most Community Minded Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.


Elizabeth Kaeser, 917-746-8176
Hasbro, Inc.:
Brandon Keough, 401-727-5651

Source: Hasbro, Inc.

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