UNITED STATES

                    SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                  THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of Earliest Event Reported):      January 17, 2006
                                                 -------------------------


                              HASBRO, INC.
                          --------------------
         (Exact name of registrant as specified in its charter)



 RHODE ISLAND                    1-6682                    05-0155090
- --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02862
- ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)


                             (401) 431-8697
                     -------------------------------
           (Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of
the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
    Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))



Item 5.02  Departure of Directors or Principal Officers; Election of
           Directors; Appointment of Principal Officers.

     On January 17, 2006, Hasbro, Inc. (the "Company") announced the
promotion of Brian Goldner to Chief Operating Officer.  Mr. Goldner, age
42, had previously served as President of the Company's U.S. Toy Segment
since 2003.  Prior thereto, Mr. Goldner served as President, U.S. Toys from
2001 to 2003.

     The Company also announced that it is combining its US Toys and Games
segments into a single North American business, comprising operations in
Canada, Mexico and the United States.  The Company's entire North American
operations will report to Mr. Goldner in his role as Chief Operating
Officer.  Frank P. Bifulco, Jr., previously President of the Company's
Games Segment, will assume oversight of sales and distribution for the
Company's North American business as the Company's Chief Selling Officer.

     Mr. Goldner is party to a change in control agreement with the
Company, dated March 18, 2000, in the form that has been filed as Exhibit
10(bb) to the Company's Annual Report on Form 10-K for the year ended
December 26, 2004.  The change in control agreement comes into effect only
upon a "Change of Control," as defined therein, and continues for three
years after such date (the "Employment Period"). If, during the Employment
Period, Mr. Goldner's employment with the Company is involuntarily
terminated other than for "Cause," Mr. Goldner is entitled to his (a)
average annual salary for the five years preceding the Change of Control
plus (b) the greater of (x) the target bonus during the year of termination
and (y) the average annual bonus for the five years preceding the Change of
Control, in each case multiplied by three.  In addition, the change in
control agreement permits Mr. Goldner to terminate his employment for "Good
Reason" at any time or for any reason during a 30-day period immediately
following the first anniversary of the Change of Control and receive the
above-described severance benefits. "Good Reason" includes diminution of
Mr. Goldner's responsibilities or compensation, relocation or purported
termination otherwise than as expressly permitted by the Change of Control
Agreements.

     A copy of the January 17, 2006 press release announcing the promotion
of Mr. Goldner to Chief Operating Officer and the combining of the
Company's US Toys and Games segments is furnished as Exhibit 99 to this
Form 8-K.


Item 9.01  Financial Statements and Exhibits

     (c)  Exhibits

     99 Press Release, dated January 17, 2006, of Hasbro, Inc.



                                SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                             HASBRO, INC.
                                             ------------
                                             (Registrant)


Date: January 18, 2006                  By:  /s/ David D.R. Hargreaves
                                              --------------------------
                                              David D.R. Hargreaves

                                              Senior Vice President and
                                              Chief Financial Officer





                               Hasbro, Inc.
                        Current Report on Form 8-K
                          Dated January 18, 2006


                               Exhibit Index


Exhibit
No.

99        Press Release, Dated January 17, 2006, of Hasbro, Inc.
For Immediate Release

EXHIBIT 99



For Immediate Release

Contact: Karen A. Warren (Investor Relations)                   

January 17, 2006

401-727-5401

 

Wayne S. Charness (News Media)

 

401-727-5983



Hasbro, Inc. Announces the Promotion of Brian Goldner

To Chief Operating Officer


Company to Combine North American Toys and Games Segments  


Pawtucket, RI - January 17, 2006 – Brian Goldner, 42, a toy industry veteran who has held a number of senior posts within the company, has been named Chief Operating Officer, it was announced today by Alfred J. Verrecchia, Hasbro’s (NYSE:HAS) President and Chief Executive Officer.  The Company also announced that it will combine its US Toys and Games segments and come to market as a single organization in North America.


In this new role, Goldner will have day-to-day responsibility for all of Hasbro’s North American toy and game operations.  In addition, he will have responsibility for worldwide product development and the global supply chain.  The International segment will continue to report to Mr. Verrecchia.


“I am very pleased that Brian will be assuming the role of Chief Operating Officer,” Verrecchia said.  “He has been at the forefront of Hasbro’s drive to bring innovation and growth to the toy industry and his tremendous experience and entrepreneurial spirit will serve him well in his new role.”


“This new organization allows us to bring the best and brightest of both toys and games together for the first time,” Goldner said. “It will allow us to re-invest in our business and gives us opportunities to grow and better serve our customers by bringing more innovative products to market. I am very pleased that Frank Bifulco, previously President of the Games segment will serve as our Chief Sales Officer responsible for sales and trade marketing throughout North America.” Goldner added.


Goldner, who most recently served as the Company’s President, U.S. Toy Segment, joined Hasbro in 2000 from Bandai America Inc. where he was Chief Operating Officer.  He is a graduate of Dartmouth College and serves on the Board of Directors of Bradley Hospital in Rhode Island.


Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  ©2006 Hasbro, Inc.  All Rights Reserved.


Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements concerning opportunities for the Company to grow and improve its performance through consolidation and may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "could," "expect," "intend," "look forward," "may," "planned," "potential," "should," "will" and "would." Such forward-looking statements are inherently subject to known and unknown risks and uncertainties. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: the Company's ability to manufact ure, source and ship new and continuing products on a timely basis and the acceptance of those products by customers and consumers at prices that will be sufficient to profitably recover development, manufacturing, marketing, royalty and other costs of products; economic and public health conditions in the various markets in which the Company and its customers and suppliers operate throughout the world, including factors which impact the retail market or consumer demand, the Company's ability to manufacture and deliver products, higher fuel and other commodity prices, higher transportation costs and potential transportation delays, currency fluctuations and government regulation; the concentration of the Company's customers; the inventory policies of retailers; work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product; the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; market conditions, third party actions or approvals and the impact of competition that could delay or increase the cost of implementation of the Company's consolidation programs or alter the Company's actions and reduce actual results; the risk that anticipated efficiencies and other benefits of consolidating portions of the Company’s business may not occur or be delayed or reduced in their realization; and other risks and uncertainties as may be detailed from time to time in the Company's public announcements and SEC filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.



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