99.1

Press Release, dated February 7, 2011, of Hasbro, Inc.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

EXHIBIT INDEX

Exhibit 99.1

Hasbro Reports Fourth Quarter and Full-Year 2010 Financial Results

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Full-year net revenues of $4.00 billion compared to $4.07 billion in 2009; Foreign exchange had a negative impact of $17.7 million

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Full-year International segment net revenues up 7% year-over-year to $1.56 billion

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Full-year operating profit margin increases to 14.7% on improved operating efficiencies and growth across several global brands

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Tenth consecutive year of full-year earnings per share growth; Full-year 2010 EPS of $2.74 per diluted share, or $2.59 per diluted share absent a $0.15 per share favorable tax impact, versus $2.48 in 2009

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Repurchased 15.8 million shares of common stock during 2010 at a total cost of $636.7 million

Pawtucket, RI (February 7, 2011) -- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the fourth quarter and full-year 2010.  For the full-year 2010, the Company reported revenues of $4.00 billion compared to $4.07 billion in 2009.  Foreign exchange had a $17.7 million negative impact on full-year 2010 revenues.  Net earnings for the full year were $397.8 million or $2.74 per diluted share, up $22.8 million or 6% versus $374.9 million, or $2.48 per diluted share in 2009.  Full-year 2010 net earnings include a favorable tax adjustment of $21.2 million or $0.15 per diluted share recorded in the first quarter 2010.  Absent this adjustment, 2010 earnings per share were $2.59.  Additionally, the full-year 2010 results include dilution of $0.30 per share related to the Company’s television investments compared to $0.12 p er share in 2009.  

For the fourth quarter 2010, the Company reported net revenues of $1.28 billion, compared to $1.38 billion a year ago.  Foreign exchange had a $23.5 million negative impact on revenue in the quarter.  The Company reported net earnings for the quarter of $140.0 million or $0.99 per diluted share compared to $165.6 million or $1.09 per diluted share in 2009.  

“We have a lot to feel good about for 2010,” said Brian Goldner, Hasbro President and Chief Executive Officer.  “International revenues grew, driven by a strong performance in the emerging markets; several of Hasbro’s core brands performed well, enabling us to grow market share across multiple product categories; and we delivered record net earnings and our tenth consecutive year of earnings per share growth, while continuing to invest in long-term opportunities.” 

 “From the beginning of the year, we recognized the challenge in growing revenues versus 2009, which was driven by TRANSFORMERS and G.I. JOE entertainment.  For much of the year, we believed we were on track to accomplish this, however, softness in U.S. consumer demand for games late in the year resulted in our full-year revenues being $66 million less than a year ago,” said Goldner.  

 “2011 will be the first full year in which we have significant initiatives across all the elements of our multi-year branded-play strategy,” Goldner added.  “This includes a full year of The Hub television network; the return of Hasbro brands to motion pictures with Transformers: Dark of the Moon; further expansion of our emerging markets initiatives; combined with great innovation and imagination within our core toy and game brands.  Our teams globally are excited about driving growth in our business by delivering innovative toys and games and immersive brand experiences to our consumers and audiences in 2011 and beyond.”

“Over the past several years, Hasbro has leveraged its growing profitability and healthy balance sheet to make significant investments in our future, and in 2010 we achieved our highest operating profit margin in 25 years,” said Deborah Thomas, Hasbro’s Chief Financial Officer.  “In addition, we are sharing our success with our shareholders as evidenced by our recent dividend increase and the $637 million investment we made in buying back shares in 2010.  We expect to begin seeing the return from many of our recent investments, supporting our belief that we should be able to grow revenues and earnings per share in 2011.”  

For the full year 2010, worldwide net revenues grew in the Preschool and Girls categories.  The Boys category declined 7% to $1.37 billion; the Games & Puzzles category declined 4% to $1.29 billion; the Girls category increased 5% to $830.4 million; and the Preschool category increased 13% to $509.6 million.

U.S. and Canada segment net revenues were $2.30 billion for the full year, compared to $2.45 billion in 2009.  The segment experienced growth in the Preschool category offset by declines in the Boys, Girls and Games & Puzzles categories.  The U.S. and Canada segment reported an operating profit of $349.6 million compared to $380.6 million in 2009.  

International segment net revenues were $1.56 billion in 2010, an increase of $100 million or 7% compared to $1.46 billion in 2009.  Absent a negative $27.6 million impact of foreign exchange, International segment net revenues increased 9% from 2009.  Net revenues in the International segment reflect growth in all major product categories.  The International segment reported an operating profit of $209.7 million, up $47.5 million or 29% compared to $162.2 million in 2009.

Entertainment and Licensing segment net revenues were $136.5 million compared to $155.0 million in 2009.  The results primarily reflect a decline in TRANSFORMERS and G.I. JOE movie-related revenue.  The Entertainment and Licensing segment reported an operating profit of $43.2 million compared to $65.6 million in 2009.  

The Company repurchased a total of 15.8 million shares of common stock during 2010 at a total cost of $636.7 million and an average price of $40.37 per share.  At year end, $150.1 million remained available in the current share repurchase authorization.  During the first half of 2010, the Company issued 11.6 million shares of common stock in connection with the redemption of its convertible debentures, which were called in April 2010.

The Company will webcast its fourth quarter and full-year 2010 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, go to http://investor.hasbro.com, and click on the webcast microphone.   The replay will be on Hasbro’s web site approximately 2 hours following completion of the call.

About Hasbro

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.  Come see how we inspire play through our brands at http://www.hasbro.com . © 2011 Hasbro, Inc.  All Rights Reserved.

Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company’s potential performance in 2011, including with respect to its revenues and earnings per share, and the Company’s ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail custo mers and consumers in quantities and at prices that will be sufficient to profitably recover the Company’s development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns which can negatively impact the retail and/or credit markets, the financial health of the Company’s retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company’s products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations,  which can create potential manufacturing and transportation delays or impact costs; (v) currency fluctuations, including movements in foreign exchange rates, which can lower the Company’s net revenues and earnings, and significantly impact the Company’s costs; (vi) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company’s customers; (vii) greater than expected costs, or unexpected delays or difficulties, associated with the Company’s investment in its joint venture with Discovery Communications, LLC, the rebranding of the joint venture network, development of Hasbro Studios, and the creation of new content to appear on the network and e lsewhere; (viii) consumer interest in and acceptance of the joint venture network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the joint venture and Hasbro Studios; (ix) the inventory policies of the Company’s retail customers, including the concentration of the Company's revenues in the second half and fourth quarter of the year, together with increased reliance by retailers on quick response inventory management techniques, which increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (x) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xi) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xii) the impact of competition on revenues, marg ins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xiii) concentration of manufacturing for many of the Company’s products in the People’s Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xiv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xv) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company’s products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvi) the risk t hat anticipated benefits of acquisitions may not occur or be delayed or reduced in their realization; and (xvii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and SEC filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This presentation includes a non-GAAP financial measure as defined under rules of the Securities and Exchange Commission (“SEC”), specifically EBITDA. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. EBITDA (earnings before interest, taxes, depreciation and amortization) represents net earnings excluding interest expense, income taxes, depreciation and amortization. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.  This presentation also includes the Company’s Consolidated and International segment net revenues excluding the impact of changes in exchange rates.  Management believes that the presentation of Consolidated and International segment net revenues minus the impact of exchange rate changes provides information that is helpful to an investor’s understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company’s control.

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