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ENDORSEMENT LINE SACKPACK 000004 MR A SAMPLE DESIGNATION (IF ANY) ADD 1 ADD 2 ADD 3 ADD 4 ADD 5 ADD 6 C 1234567890 Online Go to or scan the QR code login details are located in the shaded bar below. Annual Meeting Notice 123456789012345 Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting to be Held on May 20, 2021 Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a paper or email copy of the proxy materials. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important! This communication presents only an overview of the more complete proxy materials that are available to you on the Internet or by mail. We encourage you to access and review all of the important information contained in the proxy materials before voting. Hasbro, Inc.s proxy statement and annual report to shareholders are available at: Easy Online Access View your proxy materials and vote. Step 1: Go to Step 2: Click on the icon on the right to view meeting materials. Step 3: Return to the window and follow the instructions on the screen to log in. Step 4: Make your selections as instructed on each screen for your delivery preferences. Step 5: Vote your shares. When you go online, you can also help the environment by consenting to receive electronic delivery of future materials. Obtaining a Copy of the Proxy Materials If you want to receive a copy of the proxy materials, you must request one. There is no charge to you for requesting a copy. Please make your request as instructed on the reverse side on or before May 10, 2021 to facilitate timely delivery.


Annual Meeting Notice Hasbro, Inc.s Annual Meeting of Shareholders will be held on May 20, 2021 at 11:00 a.m. Eastern Daylight Time virtually via the Internet at To access the meeting via the Internet at, you must have the information that is printed in the shaded bar located on the reverse side of this form. The password for this meeting is HAS2021. To vote during the virtual meeting, you must have the information that is printed in the shaded bar located on the reverse side of this form. The Board of Directors recommends that you vote FOR all nominees, and proposals 2 and 3: Three matters are scheduled to be voted on at the 2021 Annual Meeting. Those three proposals are: 1. The election of the following eleven (11) persons as Directors to serve until the 2022 Annual Meeting of Shareholders, and until their successors are duly elected and qualified: Kenneth A. Bronfin, Michael R. Burns, Hope F. Cochran, Lisa Gersh, Brian D. Goldner, Tracy A. Leinbach, Edward M. Philip, Laurel J. Richie, Richard S. Stoddart, Mary Best West and Linda K. Zecher. 2. The adoption, on an advisory basis, of a resolution approving the compensation of the Named Executive Officers of Hasbro, Inc., as described in the Compensation Discussion and Analysis and Executive Compensation sections of the 2021 Proxy Statement. 3. Ratification of the selection of KPMG LLP as Hasbro, Inc.s independent registered public accounting firm for fiscal 2021. NOTE: To transact such other business as may properly come before the Annual Meeting and any adjournment or postponement thereof. PLEASE NOTE YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. The proxy statement contains information on how to vote during the meeting. Heres how to order a copy of the proxy materials and select delivery preferences: Current and future delivery requests can be submitted using the options below. If you request an email copy, you will receive an email with a link to the current meeting materials. PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a copy of the proxy materials. Internet Go to Phone Call us free of charge at 1-866-641-4276. Email Send an email to with Proxy Materials Hasbro, Inc. in the subject line. Include your full name and address, plus the number located in the shaded bar on the reverse side, and state that you want a paper copy of the meeting materials. To facilitate timely delivery, requests for a paper copy of proxy materials must be received by May 10, 2021.