Chris Cocks

Chris Cocks is Chief Executive Officer and Board member of Hasbro, Inc., a leading toy and game company with a legacy of creating magic through play for over 100 years. Since taking the reins in February 2022, Chris has lent his vision and expertise to steer the company’s global transformation and reinvigorate innovation across the pipeline to achieve long-term sustainable growth. A lifelong fan himself, under his leadership, the company has expanded into new categories and doubled down on digital gaming, unlocking supercharged growth potential across Hasbro’s brand portfolio.

Chris has driven the company’s evolution to become a major player in digital gaming, guiding strategic licensing agreements and establishing a network of video game studios to position Hasbro as a leading AAA video game developer and publisher. Under Chris’ leadership, Hasbro has become the #1 IP licensor in digital gaming, and the largest corporate parent of IP mobile games by U.S. revenue, with the success of the mobile game juggernaut MONOPOLY GO! from partners at Scopely, and the award-winning Baldur’s Gate III video game from Larian Studios.

Previously, Chris was President of Hasbro’s Wizards of the Coast and Digital Gaming segment, during which time growth in the division more than doubled. His bold approach to customer segmentation unlocked numerous multi-million-dollar ideas and led Wizards’ iconic brand MAGIC: THE GATHERING to multiple years of consecutive growth since 2018. With Chris at the helm, DUNGEONS & DRAGONS became a pop culture powerhouse with more than 64M global fans and a strong foundation for ongoing success across both physical and digital fan experiences.

Prior to joining Hasbro, Chris held senior management positions at Microsoft Corporation, where he guided the marketing strategies of hit Xbox Games franchises including Halo and served as Vice President of OEM Technical Sales. He also worked at LeapFrog as Vice President of Educational Games and began his career in brand management at Procter & Gamble.

Chris serves on the Board of Directors for Lifespan and the Board of Trustees of The Paley Center for Media, the leading nonprofit dedicated to celebrating the cultural, creative, and social significance of media and its impact on society. He graduated from Harvard University in 1996.