Chris Cocks is Chief Executive Officer of Hasbro and serves on its Board of Directors. Prior to being named Hasbro’s CEO, Chris was President of Hasbro’s Wizards of the Coast and Digital Gaming segment.

Chris’s vision, skills, and experience, combined with his extensive omni-channel background and proven track record, make him uniquely positioned to unlock Hasbro’s future potential and drive supercharged growth across our brands. He is leading the company's global transformation to achieve long term sustainable and profitable growth.

While leading the team at Wizards of the Coast, growth more than doubled. His bold approach to customer segmentation unlocked numerous multi-million-dollar ideas and led Wizard’s iconic brand MAGIC: THE GATHERING to multiple years of consecutive growth since 2018. Chris was instrumental in the successful expansion into digital through Magic: The Gathering Arena for PC and mobile. Additionally, with Chris at the helm, DUNGEONS & DRAGONS became a pop culture powerhouse with over 50M fans to date, and through innovative ideas in digital gaming and entertainment, the brand is set up for ongoing success.

Chris has been the driver of Wizards’ new digital publishing capabilities andtalent acquisition with its internal Arena Game Studio, Wizards Digital Publishing team, Archetype Entertainment in Austin, TX, Tuque Games in Montreal, and the expansion of the company's studios in Raleigh, NC and Seattle, WA.

Prior to joining Hasbro, Chris held senior management positions at Microsoft Corporation, where he guided the marketing strategies of hit Xbox Games franchises including Halo and served as Vice President of OEM Technical Sales. He also worked at LeapFrog as Vice President of Educational Games and began his career in brand management at Procter & Gamble.

Chris serves on the Board of Directors for Lifespan and the Board of Trustees of The Paley Center for Media, the leading nonprofit dedicated to celebrating the cultural, creative, and social significance of media and its impact on society. He graduated from Harvard University in 1996.

As Chief Financial Officer and Chief Operating Officer at Hasbro, Inc., Gina Goetter oversees the Company’s global business and corporate financial operations – including treasury, tax, investor relations, internal audit, accounting and control, supply chain operations and data insights, and business planning and analysis. Her role also includes delivering the Company’s Operational Excellence program and associated cost savings.

Gina joined Hasbro in May 2023 and brings over 25 years of experience and a proven track record of driving strong financial and operational results. She joined Hasbro from Harley-Davidson, where she served as Chief Financial Officer and was responsible for all aspects of finance, accounting, treasury, tax, Investor Relations, and Mergers & Acquisitions. During her time at Harley Davidson, Gina led the Company through a multi-year strategic transformation focused on restoring growth and profitability across the core business and reinvigorating total shareholder return.

Earlier in her career, Gina was Senior Vice President of Finance for Tyson Foods’ Prepared Foods Segment and spent 21 years at General Mills in increasingly senior Finance roles.

Gina has a B.A.S. in Finance and Economics from the University of Wisconsin, and a M.B.A from Boston College Carroll School of Management. She serves on the board of SC Johnson.

As Executive Vice President and Chief Revenue Officer of Hasbro, Inc., Matt Austin leads all commercial activities across the company’s global operating markets – leading the global sales and marketing organization and driving long-term growth in mature and emerging markets. Matt leverages Hasbro's commercial opportunities with powerful, data-driven consumer insights and strategic partnerships across different channels, including e-commerce and direct fan experiences, to continue to drive profitability. 

Matt joined Hasbro in 2019 as President of Europe and Asia, where he drove sustainable growth across key regions for the company’s global business. He has built a strong reputation for developing and empowering impactful teams with a laser focus on achieving strategic priorities and delighting consumers. 

Before joining Hasbro, Matt was CEO for the UK and Ireland at Lindt & Sprungli, and prior to that he worked for MARS across multiple categories, geographies and functions including a Global Marketing Leadership role on Confections, as well as the General Manager for Confections in Europe and General Manager for the MARS food business in Germany. In both organizations, he was recognized for his ability to build successful, sustainable business growth with a consumer-first approach. 

Matt studied computer science at University of Wales and finance at Henley Business School in England. Matt serves on the Advisory Board for the Center for Emerging Markets at Northeastern University D'Amore-McKim School of Business.

As Hasbro’s Chief People Officer, Holly Barbacovi leads the company’s global Human Resources organization, overseeing a people and culture strategy to attract and retain top talent, support strategic objectives, and reinforce Hasbro’s values and dedication to connecting people through play.

Holly joined Hasbro from Bungie, a video game company and subsidiary of Sony Interactive Entertainment, where she most recently served as Chief Operating Officer and previously as Chief People Officer since 2021. At Bungie, Holly’s work championing a people-first culture enabled the studio’s rapid evolution to support multi-franchise development, as well as the studio’s transition to a dynamic, digital-first global workforce.

Holly previously served as Vice President of HR at Wizards of the Coast from 2016 to 2020 and has held various leadership roles across both HR and Operations at Amazon Games and Microsoft, where she spent over 16 years. A 24-year veteran of the tech and gaming industry, Holly has worked on franchises such as Kinect, Halo, MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

A strong advocate for DE&I and putting employees first, Holly has a digital-first mindset and deep expertise in the capabilities and innovative technologies needed to enhance the employee experience.

Holly has a bachelor’s degree in English from Western Washington University and an MA in Chinese Studies from the University of Washington. She is an avid gamer and enjoys spending time with her family and pets.

As Chief Supply Chain Officer at Hasbro, Inc., Stephanie Beal oversees Hasbro’s global supply planning, global sourcing and procurement, logistics and fulfillment, quality assurance and security, and works to position Hasbro’s supply chain as a competitive advantage, creating value and building flexibility and resilience to exceed customer expectations.

Stephanie has a background in CPG industry with more than 30 years of experience in supply chain across manufacturing, planning, logistics, and supporting technologies. She joined Hasbro in 2022, as the SVP, Global Planning, focused on creating a more responsive process and digital planning environment to improve service performance. Similarly, in her previous role as VP Planning, Strategy & Transformation at Rockwell Automation, she oversaw supply chain process and technology implementations to improve service performance. Prior to Rockwell, Stephanie held senior roles at Kimberly Clark and AB InBev, driving global programs across the supply chain, in areas such as S&OP, digital supply chain, global inventory policy, organizational and network design, among other responsibilities. She had an extensive supply chain career at Unilever, with her last role starting up the Unilever Americas Supply Chain Company in Switzerland.

Stephanie holds a Bachelor degree of Science in Industrial Management from Purdue University.

As Chief Marketing Officer at Hasbro, Inc., Jason Bunge leads a global team across media, entertainment, brand, retail and digital marketing strategy to bring Hasbro’s most valuable brand franchises to life across all channels and deliver magic moments to consumers of all ages. 

Jason joined Hasbro in May 2023, bringing more than 20 years of marketing experience with a focus on gaming and technology. Prior to Hasbro, Jason served as the first-ever Chief Marketing Officer of Riot Games, where he oversaw game marketing, product publishing, and global channel strategy for the developer and publisher of such games as League of Legends. Previously, he served as the SVP of Brand Management and Marketing for Electronic Arts (EA), where he was responsible for EA’s game portfolio of more than 20 global brands across console, PC, mobile and live services. He started his career in advertising at Saatchi & Saatchi in New York and went on to spend 10 years at Microsoft leading product marketing for key projects including the launch of Office 365. 

A champion of innovation, Jason has supported several early-stage entrepreneurs and startups across several industries, most recently in web3 and the beauty category. He has an MBA from Harvard Business School and an undergraduate degree from Boston College.

As President of Wizards of the Coast and Digital Gaming at Hasbro, John Hight oversees Hasbro’s network of gaming studios and digital licensing agreements and leads the strategy for MAGIC: THE GATHERING and DUNGEONS & DRAGONS. John is responsible for driving continued global growth for the division and uncovering new storytelling opportunities across both tabletop and digital.

John joined Hasbro from Blizzard Entertainment, where he served as Senior Vice President and General Manager of the Warcraft Franchise, overseeing all development and commercial activities for World of Warcraft, Hearthstone, and Warcraft Rumble. During his 12-year tenure at Blizzard, John directed development efforts for multiple World of Warcraft expansions, including Diablo III: Reaper of Souls, and Diablo III on console.

Prior to Blizzard, John worked on over 30 games on various platforms, including critically acclaimed games in the Command & Conquer, Neverwinter Nights, and God of War franchises. He has held leadership positions at Electronic Arts, Atari, and Sony Computer Entertainment of America, where he was instrumental in the development of the PlayStation Network and many critically acclaimed titles.

A gaming industry veteran with more than 30 years of experience, John also served as an adjunct professor for the Interactive Media Division of the USC School of Cinematics, where he taught courses in game development and was the lead author of Game Development Essentials: Game Project Management.

John holds a B.S.E. in Computer Science from the University of New Mexico and an MBA from the University of Southern California.

Tim Kilpin serves as President, Toys, Licensing & Entertainment for Hasbro, Inc., where he oversees Hasbro’s iconic multi-billion-dollar Toy business, with a focus on optimizing the value and performance of the Company’s strategic franchise brands and IP. Tim brings over 30 years of experience as a leader and executive in the Toy and Children’s Entertainment industries – setting brand strategies and creative direction for the world's most iconic children's brands.

Prior to joining Hasbro, Tim served as Executive Chairman and CEO at PlayMonster Toys, a dynamic toy and game company that focuses on delivering quality play experiences for kids and families around the world. Prior to that Tim served as the leader of Activision Blizzard’s Consumer Products business, managing the category strategy and creative development of multiple product ranges in support of Activision Blizzard's key franchises.

Tim served as Chief Commercial Officer for Mattel, Inc. overseeing Mattel's sales and Marketing operations. Prior to being named CCO, Kilpin was Executive Vice President of Boys and Girls Global Brands at Mattel, leading all aspects of marketing and product design and development, including the successful launch of Monster High, Mattel's first new IP in 30+ years. He also served as Executive Vice-President, Franchise Management at The Walt Disney Company.

He received his B.A. in Communications from the University of Wisconsin-Whitewater. Tim serves on the board of the Toy Association and has previously served on the boards and executive committees of the Make-A-Wish Foundation and Children Affected by AIDS Foundation.

As Chief Digital Information Officer at Hasbro, Inc., Dan Shull oversees strategic planning, development, and management of Hasbro’s digital and information technology initiatives, including data analytics, IT and technical operations, information security, application development, client services and consumer care. Charged with leading Hasbro’s digital transformation to establish a platform-first approach across the global organization, Dan ensures Hasbro is set up with the latest technology to drive improved efficiencies and better serve employees, partners and fans.

Dan joined Hasbro in July 2024 and brings over 25 years of Fortune 500 industry experience, previously serving as Chief Technology Officer at REI. He joined REI in 2018 as VP, Customer Technology and over his time at the company presided over key strategic initiatives for the technology team, including elevating the company’s cyber security position, migration to AWS and subsequent strategic transformation to optimize performance, and a functional reorganization to drive greater cost efficiencies and increase customer and employee satisfaction. 

Prior to REI, Dan worked in management consulting and as CIO at Signet Jewelers Inc. Previously, he spent seven years at Nike Inc. in key leadership roles, advancing to VP, Strategy, Architecture and Portfolio. He started his career at Borders Group Inc., where he held several leadership positions over the course of his combined 15 years at the company.

Dan has an MBA from University of Michigan and a B.Sc in Computer Science from Phoenix University. He previously served on the board of University of Washington Information School and on the national board of directors for non-profit organization Friends of the Children.

As the Chief Legal Officer for Hasbro, Inc., Tarrant Sibley leads the company’s global legal operations. Tarrant is also Corporate Secretary for Hasbro’s Board of Directors. Among other key disciplines, he oversees compliance, employment law, governance, intellectual property, licensing, litigation, M&A, and securities.

Before joining Hasbro, Tarrant was an associate with Palmer & Dodge LLP and Hale and Dorr LLP. He received his B.A. in economics from Dartmouth College and his J.D. from Harvard Law School.

As Executive Vice President and Chief Communications Officer of Hasbro, Inc, Roberta Thomson is responsible for global internal and external communications, including corporate brand and reputation, product publicity, and issues management. Roberta provides a strategic narrative to bring Hasbro and its businesses alive, delivering compelling and powerful storytelling to stakeholders including fans and media.

Roberta joined Hasbro from Notion, the collaboration software company, where she served as Chief Brand and Communications Officer, and built a team focused on brand, design, and storytelling. Prior to that, Roberta led the Product Communications and Corporate Communications teams at Meta, formerly Facebook, where she helped tell the company’s story both externally and internally for more than seven years. Roberta began her career as a chartered accountant with Deloitte, and then spent more than seven years at critical issues and corporate relations agency Brunswick Group, where she advised on media relations, crisis, and issues management, and oversaw comms for high-profile M&A transactions. 

Roberta studied Classics at the University of Oxford. She currently serves on the board of ColorComm, the nation’s leading women’s platform addressing diversity and inclusion across the communications, marketing, advertising, media, and digital industries.