MAGIC: THE GATHERING
Hasbro’s First $1B Brand

About MAGIC: THE GATHERING:
- Created in 1993, MAGIC: THE GATHERING is the world’s first trading card game
- Players take turns battling one another by casting spells, summoning creatures and using artifacts depicted on individual cards drawn from their personalized decks
- Highly strategic gameplay that is customizable to any individual’s playstyle
- Played by over 50 million players to date globally; 10 million registered digital players with Magic Arena
- Sold mainly through hobby stores, the most important and fastest growing channel for the brand, the Wizards Play Network (WPN) help make both MAGIC and Dungeons & Dragons more than just games, but vibrant global communities
- The average tabletop player is ~30 years; players range from 13 years old to 45 years old
- One-third of players have been playing less than 3 years; one-third have been playing for up to ten years; one-third have ten + years’ experience playing the game
- MAGIC: THE GATHERING crossed the $1 billion threshold in 2022, growing 7% to $1.065B
- Over the last 10 years, MAGIC has grown at a 14% CAGR
Learn More:
MAGIC at 30 GENCON Panel: https://magic.wizards.com/en/news/feature/look-into-the-future-with-our-magic-at-30-gen-con-panel
MAGIC webpage: https://magic.wizards.com/en
How to Play MAGIC: https://magic.wizards.com/en/how-to-play
How to Play (Video): https://www.youtube.com/watch?v=RZyXU1L3JXk
MagicCon Las Vegas: https://mcvegas.mtgfestivals.com/
Wizards Play Network Store and Event Locator: https://locator.wizards.com/