Actors Jaden and Willow Smith Join Hasbro, Inc.'s PROJECT ZAMBI as Youth Ambassadors
“Willow and I joined PROJECT ZAMBI to represent all the kids out there
who want to make the world a better place,” said
Jaden and Willow have also lent their famous signatures for the PROJECT
ZAMBI Celebrity Charity Auction, which began Monday at www.ebay.com/projectzambi.
Jaden, Willow and other celebrities from the worlds of film, television,
music and sports have come together to support PROJECT ZAMBI in a 10-day
online auction featuring custom-designed, one-of-a-kind, collectible
elephant models – each signed by one of the participating celebrities.
All money raised from the sale of each elephant will be donated to the
organization of the celebrity’s choice that supports children orphaned
by AIDS in
“PROJECT ZAMBI is about kids and for kids, and it’s so important that we
all learn to take care of each other,” said Willow, age 8. “Even from
the other side of the world, kids in
To help bring PROJECT ZAMBI to life,
“Hasbro has long understood the important role our company and our
employees play in helping to address critical children’s issues in
This latest initiative is a part of the work
Children’s Fund and product donations. In 2008,
ZAMBI THE BABY ELEPHANT is currently available on Hasbrotoyshop.com and at retailers nationwide. For more information about the PROJECT ZAMBI Celebrity Charity Auction, PROJECT ZAMBI and ZAMBI THE BABY ELEPHANT, please visit www.projectzambi.com.
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