Hasbro to Acquire Saban Brands’ Power Rangers and Other Entertainment Assets
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“Power Rangers is an iconic brand built on a heritage of great
storytelling and merchandising with tremendous upside potential when
fully executed across Hasbro’s Brand Blueprint,” said
“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.
The first set of products from Hasbro will be available in spring 2019.
The transaction, including intangible amortization expense, is not expected to have a material impact on Hasbro’s 2018 results of operations.
About Saban’s Power Rangers
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator
and producer of the original, Mighty Morphin Power Rangers hit series
that launched in 1993. Following its introduction, “Power Rangers”
quickly became the most-watched television program in the
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban
Brands acquires, develops and manages a world-class portfolio
of entertainment properties. Saban Brands applies a global 360-degree
management approach to growing and monetizing its brands through
content, digital, marketing, distribution, licensing and retail in
markets worldwide. Saban Brands’ growing entertainment portfolio of
brands includes Power Rangers,
Certain statements in this release contain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements include expectations concerning Hasbro’s
potential performance in the future, its ability to achieve its
financial and business goals and the expected timing for closing this
transaction and may be identified by the use of forward-looking words or
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