Hasbro Announces Spin on Classic Twister With New Augmented Reality Twister Air Game… No Mat Required

24 May, 2023
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Match Colorful Spots and Move to the Music in the New App-Enabled Game, Available for Pre-Order on Amazon Today and for Purchase at Major Retailers August 1

Listen to the Brand-New “Twist in the Air” Original Song Featured In-Game and Available on Major Streaming Platforms

Twister Air Press Kit

PAWTUCKET, R.I.--(BUSINESS WIRE)--May 24, 2023-- Twist in the air, like you just don’t care! Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in play, announced a brand-new version of Twister will be available for pre-order on Amazon starting today and at most major retailers August 1. Twister Air is a new app-enabled game that takes the classic Twister gameplay fans know and love from the mat to the screen using augmented reality… no mat required.

With Twister Air, the party moves onto the player's smart device. Players reach, clap, swipe, and strike poses to music beats as they scramble to earn points by matching wrist and ankle bands to the colored spots on the screen. To get started, players download the free Twister Air app available on Android and iOS, and place their smartphone or tablet in the provided Twister Air device stand. Players are ready for action once they put the colorful, stretchy Twister Air bands on their wrists and ankles and follow the steps in the Twister Air App to calibrate their bands to their device’s camera. As soon as the music plays, it’s time to start moving and matching bands to colored spots that appear on the screen. With three different ways to play – Solo, VS or Teams mode – the replayability is infinite!

“For over 55 years, Twister has been a household name thanks to the iconic polka-dotted mat that puts you, family, and friends in unusual positions and hysterical situations,” said Adam Biehl, SVP & General Manager, Hasbro Gaming. “This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will surely give players of all ages an exciting new, music-inspired experience to make memories from.”

Exciting new Twister Air features coming to the next-generation game include:

  • Limb tracking and color recognition technology, combined with classic Twister gameplay and the magic of AR.
  • 8 colorful, stretchy, and one-size-fits-most Twister Air bands for ankle and wrist movement detection
  • An adjustable stand that holds any smartphone or tablet with a width up to 9-inches
  • A free-to-download Twister Air app (Android and iOS) to play the game
  • In-app high score leaderboards, content capturing, how-to-play tutorials, and more
  • 3 different modes to play – Solo, VS, or Teams. Compete against a friend or team in a shared screen face-off or play solo and try to beat a personal best
  • A library with over 16 songs to move and play to

In celebration of the new game launch, Hasbro today also released a new original song – “Twist in the Air” – that will be available to play in-game, featured in advertising, and available on major streaming platforms including Apple Music, Spotify, and TikTok.

Twister has been tying players up in tangled knots since its debut in 1966 - the same year Johnny Carson, host of The Tonight Show, played a game of Twister on air that spurred a Twister craze! By early 1967, more than 3 million Twister games were sold. Since then, the brand has remained a relevant pop culture staple thanks to updated products that complement the classic game featuring modern technology, new moves and music, and celebrity partnerships.

Stay updated on the latest Hasbro Gaming news at @hasbrogamingofficial on Instagram, and Facebook.com/hasbrogaming. For additional images and information on Twister Air and the latest news from Hasbro, please visit newsroom.hasbro.com.

*Twister Air Images, Demo Video, and Press Kit: LINK

About Hasbro
Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

HAS-CP

Crystal Flynn | Hasbro, Inc. | (617) 849-2368 | crystal.flynn@hasbro.com

Source: Hasbro