PAWTUCKET, R.I.--(BUSINESS WIRE)--Sep. 21, 2009-- Hasbro, Inc. (NYSE:HAS) announced today the appointment of key executives at the company’s newly formed Hasbro Studios, which is based in Los Angeles. Industry veteran Stephen J. Davis, President of Hasbro Studios, will lead the “virtual” studio, which will produce shows based on Hasbro’s world class brands, deliver new branded content and produce programs from top third party content creators. Many of these shows will run on the new television network created by the joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), that is planned to debut Fall 2010, as well as on multiple channels in international markets.

Davis has named the following individuals to take on key roles as part of the Hasbro Studios management team: Bob Boden currently Senior Vice President, Programming and Production Fox Reality Channel and former SVP of programming for the Game Show Network, will be Head of Reality and Game Show Development and Production. Michael J. Vogel, currently Director, Animated Programming, Sony Pictures Television, will serve as Head of Boys Animation. Brian Charles Lenard, Director, Scripted Development, RDF Media Group, Pangea Management Group and RDF USA, will take on the role of Head of Story Development. Mary Beth Bambridge, Head of Strategic Planning, William Morris Endeavour Entertainment, will be the company’s Head of Finance, and Kevin Healy, Head of Business and Legal Affairs, Hasbro Entertainment and Licensing will serve as Hasbro Studios’ Head of Legal and Business Affairs.

“There are a number of factors that makes heading up Hasbro Studios such an exciting opportunity,” Davis said. “First, great programming requires great content, and we have the unique opportunity to take an amazing portfolio of iconic brands into all new and creative places. Second, I have been given the green light to hire the best in the business, and the appointments we are announcing today demonstrates that Hasbro Studios will have the creative and intellectual firepower necessary to do great things. I am delighted with the team we are putting in place,” Davis concluded.

As previously announced, Hasbro Studios’ productions will feed all platforms, domestically and globally, including television, the Internet and mobile. New programming is planned based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others.

About Hasbro:

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. ^© 2009 Hasbro, Inc. All Rights Reserved.

Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the programming which Hasbro and Hasbro Studios anticipate developing for the joint venture with Discovery Communications and for other outlets, as well as the anticipated timing for the development of that programming, and may be identified by the use of forward-looking words or phrases. Hasbro's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) greater than expected costs, or unexpected delays or difficulties, associated with Hasbro’s creation of Hasbro Studios, Hasbro Studios’ efforts to develop programming for the network and for other outlets, and the rebranding of the joint venture network, (ii) consumer interest in and acceptance of the programming created by Hasbro Studios, including for the joint venture network, as well as (iii) other factors impacting the business and financial performance of Hasbro Studios and the joint venture network, including other risks and uncertainties as may be detailed from time to time in Hasbro's public announcements and SEC filings. Hasbro undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

Source: Hasbro, Inc.

Hasbro, Inc.
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