Hasbro, Inc. to Host Charity Premiere of G.I. JOE: The Rise of Cobra
PAWTUCKET, R.I.--(BUSINESS WIRE)--Jul. 9, 2009--
On August 3, fans of the G.I. JOE brand will have an early opportunity
to see their favorite action heroes come to life at a special charity
premiere of G.I. JOE: The Rise of Cobra, hosted by Hasbro, Inc.
(NYSE: HAS). Hasbro is underwriting the entire evening’s festivities,
with 100 percent of ticket sales benefiting Hasbro Children’s Hospital
and Bradley Hospital. Tickets are on sale now.
“This charity premiere gives Rhode Islanders and G.I. JOE fans the
unique opportunity to not only watch their heroes on the big screen, but
also to play a part in being a hero themselves by supporting two
hospitals that provide vital care to children in our community,” said
Brian Goldner, president and chief executive officer of Hasbro, Inc. and
producer of G.I. JOE: The Rise of Cobra. “I am thrilled that we
have been able to provide Rhode Islanders with the opportunity to see
the film before the rest of the world. After all, this is the birthplace
of the G.I. JOE saga!”
Hasbro has a long history of supporting programs that help children
triumph over critical life obstacles through its community relations
programs – including national and international philanthropic
partnerships, cause marketing initiatives, and Team Hasbro, the
company’s employee volunteer program. All funds raised at the premiere
will support programs and services at the two dedicated pediatric
hospitals in Rhode Island – Hasbro Children’s Hospital, ranked among the
top 30 children’s hospitals in the country by Parents magazine,
and Bradley Hospital, the nation's first psychiatric hospital devoted
exclusively to children and adolescents.
According to Goldner, leveraging one of Hasbro’s most iconic and
recognizable brands to lead this fundraising effort makes sense for the
children who count G.I. JOE action figures among their favorite toys, as
well as fans who are eager to see the G.I. JOE story take to the big
screen.
“G.I. JOE: The Rise of Cobra brings to life the tales of heroism
and bravery that have been synonymous with the G.I. JOE brand since its
launch 45 years ago,” said Goldner. “Hasbro is thrilled to work with
Paramount Pictures and director Stephen Sommers to create a film that
brings together G.I. JOE fans of all ages to experience this legendary
saga.”
G.I. JOE: The Rise of Cobra will appear in theaters nationwide on
August 7, 2009.
In addition to the premiere party and advance screening of G.I. JOE:
The Rise of Cobra, those purchasing tickets will receive a unique
gift pack of G.I. JOE products and other Hasbro collectibles. Fans will
also have a chance to meet some of the actors from the movie.
The evening will feature a preshow party at the Showcase Cinemas in
Warwick, R.I., beginning at 6:15 p.m. with the movie screening at 7:30
p.m. Tickets are available now for $75 and can be purchased by calling
(401) 727-5637.
For more information about G.I. Joe: The Rise of Cobra, visit www.gijoemovie.com
or www.gijoe.com.
About G.I. JOE: The Rise of Cobra
Paramount Pictures and Hasbro, whose previous collaboration was the
worldwide blockbuster "TRANSFORMERS," join forces with Spyglass
Entertainment for another extraordinary action-adventure "G.I. JOE:
The Rise of Cobra." From the Egyptian desert to deep below the
polar ice caps, the elite G.I. JOE team uses the latest in
next-generation spy and military equipment to fight the corrupt arms
dealer Destro and the growing threat of the mysterious Cobra
organization to prevent them from plunging the world into chaos. "G.I.
JOE: The Rise of Cobra." is directed by Stephen Sommers ("The
Mummy," "The Mummy Returns").
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2009 Hasbro, Inc. All Rights Reserved.
Source: Hasbro, Inc.
For Hasbro
Gail Carvelli, 401-453-4748 or 401-572-4115 (cell)
gcarvelli@addventures.com
or
Andrea
Barbosa Fortier, 401-453-4648 or 508-801-8192 (cell)
afortier@addventures.com