Fans Can Create an All New Transformer in "Fan Built Combiner Poll"
PAWTUCKET, R.I.--(BUSINESS WIRE)--
TRANSFORMERS fans around the world are invited to help create a new
character for the popular TRANSFORMERS brand — but not just any
character. Following on the heels of the 30th anniversary
"Fan Built Bot" poll, which led to the fan-assisted creation of the
popular new AUTOBOT character, WINDBLADE, Hasbro,
Inc. (NASDAQ: HAS) is launching the new "Fan Built Combiner" poll.
This crowdsourcing project seeks fan input to create a new team of
TRANSFORMERS robots that combine into one giant new character in
celebration of the theme of the 2015 TRANSFORMERS GENERATIONS line,
COMBINER WARS!
As of Thursday, January 22, 2015, the official TRANSFORMERS brand app
(formerly the official TRANSFORMERS: AGE OF EXTINCTION app) has been
updated and fans are able to log-in and answer a round of questions to
help shape the identity of the new Combiner characters. The Fan Built
Combiner poll will allow fans to determine everything from the types of
vehicles involved, to whether the characters will be AUTOBOTS or
DECEPTICONS, and eventually the name of the new character. Voting for
each round will be open for one week, after which the results will be
announced and a new round of voting will begin the following week, with
three rounds of questions in all. A full reveal of the new Fan Built
Combiner is expected later this year, with the character available as a
toy in 2016.
"The first ‘Fan Built Bot' effort was massive, resulting in the creation
of WINDBLADE who has her own widely popular comic series from IDW
Publishing and toy product," said Tom Warner, senior vice president of
the TRANSFORMERS franchise at Hasbro. "With the TRANSFORMERS
GENERATIONS: COMBINER WARS line celebrating the venerable COMBINER
characters from throughout TRANSFORMERS history this year, this is the
perfect time to let fans help create something even bigger than a new
TRANSFORMERS character — a Combiner team that will become part of
TRANSFORMERS lore."
The new "Fan Built Combiner" character will be part of the TRANSFORMERS
GENERATIONS: COMBINER WARS toy line. Like all the toys in the line,
which debut in stores this month, the new Combiner figure will be able
to mix-and-match limbs with other figures in the line so kids and fans
can create their own custom TRANSFORMERS COMBINERS figures.
To participate in the vote, fans will need to download the free official
TRANSFORMERS brand app on iOS [http://hasb.ro/TF4APAIT514]
and Android [http://hasb.ro/TF4APAS514].
Starting with the Fan Built Combiner update on January 22, the refreshed
app will become the premiere destination for TRANSFORMERS fans and will
feature first-look and behind-the-scenes images and information on new
TRANSFORMERS: GENERATIONS toys. Additional information is available at
TRANSFORMERS.COM as well as the official TRANSFORMERS Facebook page at
Facebook.com/Transformers.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 180
territories around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
HAS-B
Hunter Public Relations
Justin Aclin, 212-679-6600 x273
jaclin@hunterpr.com
Source: Hasbro, Inc.
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