PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) is proud to announce that its STAR WARS action figures were today inducted into The National Toy Hall of Fame at The Strong . The toys are being recognized for the impact of their original debut which forever changed the toy landscape and continue to resonate with kids and fans to this day.

"We are honored that the National Toy Hall of Fame at The Strong has recognized Hasbro's STAR WARS action figures for having a profound impact on the toy industry," said John Frascotti, chief marketing officer, Hasbro, Inc. "STAR WARS action figures are as legendary as the battle between the light and dark sides of the Force they represent, and have given endless hours of enjoyment to generations of kids of all ages."

"STAR WARS action figures have allowed Hasbro and Lucasfilm to continue the stories and the battles well beyond the movie screen," said Derek Stothard, senior director, global toys and hardlines, Lucas Licensing. "Their induction into the National Toy Hall of Fame at The Strong is both an honor and a true testament to the enduring heritage of the STAR WARS brand. Congratulations to Hasbro on this honor and for continuing to deliver remarkable STAR WARS toys to kids and fans."

Since the first STAR WARS action figures began arriving on the market in the 1970s, Hasbro has been developing new action figures and toys which deliver fresh ways for kids and fans to experience their favorite STAR WARS characters. In 2012, Hasbro continues to provide kids and fans with a variety of toys based on the iconic franchise from Lucasfilm including MOVIE HEROES figures, THE CLONE WARS figures and THE VINTAGE COLLECTION figures as well as the new FIGHTER PODS expression and a variety of role-play toys including ULTIMATE FX LIGHTSABERS. Hasbro is also expanding its STAR WARS toy legacy this year by working closely with Lucasfilm on the recent launch of a line of toys and games based on the STAR WARS edition of the popular ANGRY BIRDS mobile game from Rovio Entertainment. The line features new products based on a variety of existing Hasbro properties including the JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.

STAR WARS action figures join Hasbro favorites CANDY LAND, G.I. JOE, MONOPOLY, MR. POTATO HEAD, PLAY-DOH, SCRABBLE, TONKA TRUCKS and the EASY-BAKE Oven in the National Toy Hall of Fame at The Strong.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

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About the National Toy Hall of Fame at The Strong:

The National Toy Hall of Fame^® at The Strong, established in 1998, recognizes toys that have inspired creative play and enjoyed popularity over a sustained period. Each year, the prestigious hall inducts new honorees and showcases both new and historic versions of classic toys beloved by generations. Anyone can nominate a toy to the National Toy Hall of Fame. Final selections are made on the advice of historians, educators, and other individuals who exemplify learning, creativity, and discovery through their lives and careers. The classic toys of the National Toy Hall of Fame sit alongside, and complement, the collections of The Strong's National Museum of Play, which holds the world's largest and most comprehensive collection of dolls, toys, games, and other materials related to play. For more information, visit toyhalloffame.org.

Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

HAS-PR

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Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com

Source: Hasbro, Inc.

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