Hasbro's Cult Classic ‘80s Characters Ready to Rock a New Generation
of Fans with Major Motion Picture Event and Special-Edition JEM AND THE
HOLOGRAMS Collections from Leading Names in Style, Beauty and More
PAWTUCKET, R.I.--(BUSINESS WIRE)--
It's #TrulyOutrageous! Thirty years after the iconic brand's debut,
Hasbro, Inc. (NASDAQ:HAS) is introducing its best-loved animated pop
stars, JEM AND THE HOLOGRAMS, to a new audience in 2015. Incorporating
all the glamour, glitter, fashion, and fame of the classic 1980s series,
the JEM AND THE HOLOGRAMS brand will release this October a feature film
adaptation and dynamic global lifestyle licensing program spanning toys,
publishing, fashion, and beauty products.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150609006722/en/
Opening nationwide on October 23, Universal Pictures' live-action,
motion-picture adaptation of iconic JEM AND THE HOLOGRAMS reimagined for
a whole new generation. In JEM AND THE HOLOGRAMS, four aspiring
musicians will take the world by storm when they see that the key to
creating your own identity lies in finding your own voice. The film is
produced by Hasbro's Allspark Pictures Banner, Blumhouse Productions,
Scooter Braun Productions, directed by Jon M. Chu, and stars Aubrey
Peeples.
"Along with the fun fashion and awesome music, the notion of being true
to yourself has always been the heart of JEM AND THE HOLOGRAMS story,
and that theme is just as relevant today as it was 30 years ago," said
Simon Waters, General Manager, SVP of Entertainment and Licensing,
Hasbro. "Combining the nostalgic pop culture appeal of the brand with a
modern vision of JEM AND THE HOLOGRAMS, we're thrilled to introduce this
brand to a new audience around the world and tell a fresh story that
will resonate with fans of all ages."
In conjunction with the film release, Hasbro has teamed up with industry
leaders to create exclusive, special-edition themed collections that
will appeal to both new and longtime JEM AND THE HOLOGRAMS fans. Taking
direct inspiration from the brand's legacy makeup and fashions, as well
as its rich storylines and colorful cast of characters, the licensing
program includes:
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Sephora + JEM AND THE HOLOGRAMS Collection: A special-edition,
high performance cosmetic collection captures the legacy of the JEM
AND THE HOLOGRAMS brand in a playful, four-piece set - eye shadow
palette, liquid lip set, florescent lipstick, and compact mirror -
that's reminiscent of the 1980s animated series, known as much for its
outrageously cool look as for its music.
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Shopbop: An exclusive collection of apparel, accessories and
jewelry features a modern take on the glitter and glam that defined
JEM AND THE HOLOGRAMS and its ‘80s rock sensibility. A special-edition
JEM AND THE HOLOGRAMS legacy doll rounds out the fun and flashy
assortment.
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Manic Panic: Four bold, semi-permanent hair dyes inspired by
each member of the JEM AND THE HOLOGRAMS band, which will pay homage
to the distinctive hair colors that each character donned.
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Integrity Toys: The JEM AND THE HOLOGRAMS legacy collection
expands to include an all new cast of premium, collectible dolls,
featuring fresh new JEM AND THE HOLOGRAMS fashion dolls and fan
favorite characters like director Anthony Julian and drummer Craig
Phillips, and more. Each character in the collection sports superior
engineering, high-end aesthetics, and ultra-detailed clothing and
accessories.
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IDW Publishing: The ongoing comic series introduces the beloved
JEM AND THE HOLOGRAMS characters as 21st century stars,
bringing a colorful world full of fashion, glamour, action, and style
to life through modern storylines and stylized artwork.
The animated JEM AND THE HOLOGRAMS series ran from 1985-1988 in
first-run syndication and still boasts a loyal and vocal fan base. The
series follows Jerrica Benton, whose discovery of Synergy, a powerful
computer companion, allows her to transform from co-owner of Starlight
Music into a rock star. Teaming with her sister and best friends who
form JEM AND THE HOLOGRAMS, they set out to make their musical dreams
come true, even as she battles against the ruthless Eric Raymond and his
musical protégés The Misfits.
JEM AND THE HOLOGRAMS fans can get the latest brand updates at the
official JEM AND THE HOLOGRAMS Facebook fan page at https://www.facebook.com/JemHologramsTV.
#TrulyOutrageous
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company's Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company's commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
ABOUT JEM AND THE HOLOGRAMS
As a small-town girl catapults from underground video sensation to
global superstar, she and her three sisters begin a one-in-a-million
journey of discovering that some talents are too special to keep hidden.
In Universal Pictures' JEM AND THE HOLOGRAMS, four aspiring musicians
will take the world by storm when they see that the key to creating your
own destiny lies in finding your own voice.
Directed by Jon M. Chu (Step Up series, G.I. Joe: Retaliation), the
musical adventure stars Aubrey Peeples, Stefanie Scott, Aurora
Perrineau, Hayley Kiyoko, Ryan Guzman, Molly Ringwald and Juliette
Lewis. Jem and the Holograms, based on the iconic Hasbro animated TV
series, is written by Ryan Landels and produced by Chu, Jason Blum for
Blumhouse Productions, Scooter Braun for SB Projects, Bennett Schneir,
and Brian Goldner and Stephen Davis of Hasbro Studios. www.jemthemovie.com
About Sephora
Bold, Boundless, addictive - SEPHORA. A revolutionary beauty retailer,
Sephora has been changing the face of prestige cosmetics since its
industry-shaking debut in 1970s Paris. Sephora was acquired by leading
luxury group LVMH Moët Hennessy Louis Vuitton in 1997 and launched its
innovative concept stateside in 1998, where its dynamic, open-sell
atmosphere evolved by merging the freedom of experimentation and product
discovery with the expertise of personal consultants. Today, stores are
home to a curated assortment of 200 world-class brands - including
classics, cult favorites, emerging collections and Sephora's own private
label, SEPHORA COLLECTION - and feature more than 14,000 unique products
across makeup,
skincare,
perfume,
hair care, body, professional tools, and more. Powered by Sephora
University, Sephora is the beauty education hub, offering customized
consultations at the Beauty Studio, a variety of complimentary classes
and one-on-one service from Personal Beauty Advisors, along with
exclusive retail technology including SKINCARE IQ, COLOR IQ and Scentsa,
resulting in the most expansive educational services in beauty retail.
With over 1,780 locations in 29 countries - including 343 in North
America and over 430 Sephora inside jcpenney locations - Sephora is an
international force in beauty. Adding to its global retail network,
Sephora's award-winning website, Sephora.com, and its every-growing
presence on Twitter, Facebook and Pinterest, make it the world's premier
digital beauty destination. Sephora's vibrant, interactive online
community, Beauty Talk, amplifies the in-store experience by offering
clients exclusive access to personalized beauty
advice from Sephora's PRO Artistry Team and provides a platform for
open dialogue with beauty aficionados from around the world. For the
latest in beauty, please visit Sephora.com.
About Shopbop
Shopbop.com is
the go-to online shopping destination for modern style, offering women
around the world the comprehensive, hand-picked selection of established
and emerging designers. Working with over 1,000 brands worldwide,
Shopbop.com offers women in 165 countries an assortment of ready-to-wear
and accessories with fast, free global shipping worldwide and free
returns in the U.S. and Canada. Shopbop is part of the Amazon.com Inc.
group of companies.
About Manic Panic®
Inspired to bring the world the classic rock'n'roll lifestyle from their
signature hair looks, former Blondie band members sisters Snooky and
Tish opened MANIC PANIC®, the very first punk-style boutique in the U.S.
With more hair dye colors than the rainbow, the sisters pioneered the
entire alternative beauty revolution and became an instant sensation.
Decades later, and still going strong, MANIC PANIC® has become so
successful that it has infiltrated all aspects of mainstream culture and
now offers color cosmetics for lips, eyes, lashes and more.
About Integrity
Integrity Toys creates and markets many of the world's most popular and
coveted premium collectible fashion dolls and figures. Integrity's
creations have been utilized by charities, celebrities, intellectual
property holders and media worldwide for a variety of projects. Whether
to raise money for an important cause, immortalize or promote an
entertainer, or act as the subject or ancillary character of a music
video, advertisement or television show, Integrity Toys' products are
the hot, highly sought-after collectible fashion dolls of the moment!
Founded in 1995 as a manufacturer of ethnic fashion dolls, this
family-owned business has grown to create products and programs for many
of the world's best-known retailers, consumer products companies,
celebrities and other intellectual property holders, including Hasbro,
Katy Perry, Holt Renfrew, Paramount Pictures and many others. With their
partnership with renowned fashion designer Jason Wu as Creative
Director, Integrity Toys brings the same exacting standards to all of
their products as he does to his fashion collections.
About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and
trade paperbacks, based in San Diego, California. Renowned for its
diverse catalog of licensed and independent titles, IDW publishes some
of the most successful and popular titles in the industry, including:
Hasbro's The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Disney's classic
characters including Mickey Mouse, Donald Duck, and Uncle Scrooge;
Paramount/CBS's Star Trek; Nickelodeon's Teenage Mutant Ninja Turtles;
Zombies vs Robots by Chris Ryall and Ashley Wood; Ragnarök from Eisner
Award-winner Walter Simonson; and Little Nemo from the award-winning duo
of Eric Shanower and Gabriel Rodriguez. IDW is also home to acclaimed
imprints such as the Library of American Comics, which publishes classic
comic reprints, Yoe! Books, a partnership with Yoe! Studio, IDW Artist's
Editions, and Top Shelf Productions.
IDW's critically- and fan-acclaimed series are continually moving into
new mediums. Currently, Jerry Bruckheimer Films and Disney are creating
a feature film based on World War Robot; Dwayne "The Rock" Johnson and
Warner Brothers are producing a film based on Ashley Wood's Lore;
Michael Bay's Platinum Dunes and Sony are bringing Zombies vs. Robots to
film, and Alex Kurtzman is producing a movie based on Locke & Key at
Universal.
IDW Entertainment was started in 2014 to fund, develop, and oversee
brand extensions across IDW Publishing's portfolio of comics and graphic
novels for the global television market. IDW Entertainment is currently
in development with a slate of properties for television including the
chilling and realistic vampire thriller, V Wars, by New York Times Best
Seller Jonathan Maberry with writer/executive producer Tim Schlattmann
(Dexter, Smallville); Douglas Adams' Dirk Gently's Holistic Detective
Agency, with writer/executive producer Max Landis (Chronicle); and many
others.
HAS-LIC
View source version on businesswire.com: http://www.businesswire.com/news/home/20150609006722/en/
Litzky Public Relations
Kaylie Nelson/Kelsey Tarczanin
(201)
222-9118
knelson@litzkypr.com
ktarczanin@litzkypr.com
Source: Hasbro, Inc.
News Provided by Acquire Media