PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 8, 2007--PLAYSKOOL, a division of Hasbro, Inc., introduces KID MOTION, a line of toys that builds on preschoolers' favorite moves including bouncing and jumping, while helping children integrate solid physical activity into their lives, laying the foundation for a healthy lifestyle. The KID MOTION collection is great for both indoor and outdoor play, giving parents a variety of solutions to keep kids active with toys they want to play with every day.

The KID MOTION line allows kids to build physical skills and confidence through the joy of laughter and active play. The childhood obesity epidemic is a major concern for parents today, and the line provides ways for kids to practice healthy habits and find productive outlets to direct their energy.

"With classic products such as SIT 'N SPIN, BOUNCE 'N GO INCH-ALONG and ROMPER STOMPERS, parents can feel good about letting kids enjoy their play time with the added benefit of being physically active," said Dr. Laura Popper, New York pediatrician. "When kids engage in activities they truly enjoy, they are having fun, while reaping the rewards of a healthy lifestyle."

"KID MOTION lays the groundwork, helping kids to start a routine early on that incorporates physical activity," said Kevin Fortey, vice president of marketing for PLAYSKOOL. "The line is designed to let kids share in active fun and laughter, forming an energetic spirit that will last a lifetime."

The full KID MOTION line of toys will be available in fall 2007 and includes:

BOUNCE 'N GO INCH-ALONG

(Ages 2 & up/Approximate Retail Price: $34.99/Fall '07)

The beloved "Inch Worm" gets a new name and refreshed look for the 21st century. Sized perfectly for preschoolers, the BOUNCE 'N GO INCH-ALONG toy encourages kids to build strength and improve their balance through fun, laugh-out-loud play. This foot-to-floor ride-on lets kids have fun while bouncing up and down.

HONEYBEE HOP

(Ages 3 & up/Approximate Retail Price: $17.99/Fall '07)

This motorized preschool toy consists of a base, designed as a cute beehive and an extendable arm with an adorable little bee that circles the hive at two different speeds to the tune of Flight of the Bumblebee. Kids jump over the rotating arm before it reaches their feet. If the toy's arm hits the child's leg, silly sounds are played, the music stops and the arm stops rotating.

TAG TAILS

(Ages 3 & up/Approximate Retail Price: $14.99/Fall '07)

TAG TAILS takes the game of chase to a whole new level! Each player wears a colored belt that features an adorable breakaway animal tail. Kids will have a ball chasing each other and trying to pull other players' tails to tag each other. Includes four zoo-themed tails.

ROMPER STOMPERS BEAST FEET

(Ages 3 & up/Approximate Retail Price: $9.99/Fall '07)

ROMPER STOMPERS toys are back! ROMPER STOMPERS BEAST FEET are fun, animal themed platforms with cords that allow kids to stomp around the house. Almost like stilts, kids develop balance and coordination while making silly clomping noises and having fun. Features beast feet styling available in boy and girl versions.

SIT 'N SPIN

(Ages 18 months - 5 1/2 years/Approximate Retail Price: $19.99-$24.99/Fall '07)

This beloved classic toy lets preschoolers spin to their heart's content. The Simon Says SIT 'N SPIN toy challenges kids to follow Simon's instructions as they spin. Kids will also love to spin along with their favorite friends with licensed SIT 'N SPIN toys including DORA THE EXPLORER, DIEGO, and SPIDER-MAN & FRIENDS.

About HASBRO, INC.

Hasbro (NYSE: HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

CONTACT: PainePR
Blayne Murphy, 212-613-4924
bmurphy@painepr.com
or
Hasbro, Inc.
Julie Duffy, 401-727-5931
jduffy@hasbro.com

SOURCE: Hasbro, Inc.