TONKA's 75th Birthday Kicks Off Epic 'Playcation' With Brand Spokesperson Shaquille O'Neal Inspiring Families to Play Together
As the standard for high-quality toy vehicles since 1947 and the rite-of-passage toy vehicles for generations, TONKA is bringing families together to play and enjoy the simple pleasure of imagination-powered fun. The Playcation is the pinnacle of the iconic brand's year-long 75th anniversary festivities and includes a
"Happy 75th Birthday TONKA! I'm so proud to be a part of this effort to inspire families to play with their favorite TONKA toys," said O'Neal.
In October, Basic Fun! will roll out the first-ever RC TONKA truck made with cold-rolled steel. The TONKA Mighty Monster RC Steel Dump Truck is a one-of-a-kind vehicle sure to be a holiday must-have gift for TONKA fans. Featuring high torque tank steering with 4-wheel drive, variable speed control and monster lightweight foam tires, this powerful dump truck can withstand the toughest of play and perform impressive monster stunts, motorized hauling and dumping, and kid-powered plowing. The TONKA Mighty Monster RC is for ages 5+ and is available at major toy retailers for an SRP of
"We're excited to celebrate this milestone for TONKA with Hasbro and Shaq, whose energy and playfulness make every day a 'Playcation,'" said
"We can't think of a better way to celebrate 75 years of Tonka, 5 generations of fans and over 300 million trucks sold since 1947. This epic milestone is truly a reflection of our brand-building capabilities and keeping classic brands alive for generation after generation," said
Basic Fun! is a dynamic global marketer of classic and innovative children's entertainment products for today's kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!'s key brands include: Care Bears, Cutetitos, Pound Puppies, Tonka, K'NEX, Lite-Brite, Fisher Price Classics, Mash'ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company's unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by
The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an analyst on TNT's Emmy Award-winning "Inside the NBA."
O'Neal, who has a PhD in Leadership and Education, established
The launch of his
View original content to download multimedia:https://www.prnewswire.com/news-releases/tonkas-75th-birthday-kicks-off-epic-playcation-with-brand-spokesperson-shaquille-oneal-inspiring-families-to-play-together-301615850.html
SOURCE Basic Fun!
Jen Derevensky, Ren Beanie Public Relations, Jen@RenBeanie.com, Phone: 305-788-6878