Columbia Pictures, Happy Madison and Hasbro Team Up to Bring the
Classic Game to the Big Screen
CULVER CITY, Calif.--(BUSINESS WIRE)--
Columbia Pictures, Happy Madison and Hasbro,
Inc. (NASDAQ:HAS) are in final talks to develop Candy
Land, a live action movie based on the bestselling Hasbro board game
with Adam Sandler attached to star, it was jointly announced today by
Doug Belgrad, President of Columbia Pictures, Hannah Minghella,
President of Production for Columbia Pictures, and Brian Goldner, Hasbro
President and CEO. Kevin Lima (Enchanted) is attached to direct the
project for the studio with Sandler and Robert Smigel are in talks to
write the screenplay.
Commenting on the announcement, Belgrad said, "Candy Land is more than
just a game. It is a brand that children, parents and grandparents know
and love. The world of Candy Land offers an extraordinary canvas upon
which to create a fantastical, live-action family adventure film with a
larger than life part for Adam. We are thrilled to partner with Hasbro
and Happy Madison on this project."
"The creative talent on board for this movie is amazing and we are
excited to bring alive the world of Candy Land for kids and families
everywhere," Goldner added. "Sony/Columbia has been a wonderful creative
partner as we develop another of our games, Risk, for the big screen. We
are looking forward to working with Sony/Columbia and Adam Sandler and
his team at Happy Madison Productions on this film."
Candy Land is one of the most beloved and best known games of all time.
Created in 1949, it has been played by generations of families. In the
game, players go on a magical journey through fantastical lands made of
candy, sweets, and ice cream: the Peppermint Forest, the Gum Drop
Mountains, and the Lollypop Woods. Along the way, players encounter such
iconic characters as Princess Frostine, Lord Licorice, Mr. Mint, and
King Candy.
The project will be produced by Goldner (Transformers) and Hasbro's
Senior Vice President and Managing Director of Motion Pictures, Bennett
Schneir (Battleship) along with Happy Madison Productions. At Columbia,
development of Candy Land will be overseen by Sam Dickerman.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution; home
entertainment acquisition and distribution; worldwide television
networks; digital content creation and distribution; operation of studio
facilities; development of new entertainment products, services and
technologies; and distribution of entertainment in more than 142
countries. Sony Pictures Entertainment can be found on the World Wide
Web at http://www.sonypictures.com.
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
HAS-LIC
Sony Pictures Entertainment
Steve Elzer, 310-244-7142
Senior
Vice President, Media Relations
steve_elzer@spe.sony.com
or
Hasbro,
Inc.
Media
Wayne Charness, 401-727-5983
or
Investors
Debbie
Hancock, 401-727-5464
Source: Hasbro, Inc.
News Provided by Acquire Media
