PAWTUCKET, R.I., Jan. 15, 2013 – Global branded play leader Hasbro, Inc. (NASDAQ: HAS) has partnered with Rhode Island Resource Recovery Corporation (RIRRC) to introduce single-stream recycling at all of its Rhode Island facilities. RIRRC opened the state’s first single-stream recycling facility in 2012 as part of an effort to improve recycling rates and reduce waste sent to Rhode Island’s landfill. Hasbro is the largest business to formally adopt Rhode Island’s new recycling program following a successful pilot program in 2012.

“Environmental sustainability is a crucial component of Hasbro’s Corporate Social Responsibility strategy, and the addition of single-stream recycling complements our many waste reduction programs already in place companywide,” said Duncan Billing, Hasbro’s Global Chief Development Officer. “Hasbro is proud to work with Rhode Island Resource Recovery Center to create a more sustainable Rhode Island business community.”

In 2011, Rhode Island’s average recycling rate was 21.7 percent, nearly 12 points below the national average, according to the U.S. Environmental Protection Agency. RIRRC updated its facility in June, 2012, to accommodate single-stream recycling, which simplifies the recycling process by eliminating the need for customers to sort paper, bottles and cans before delivery to RIRRC for processing. This is part of a statewide effort to improve recycling rates. RIRRC has already rolled out the program for residential customers.

“Within the first month of operation in the residential sector, recycling volume increased by 7.5 percent,” said Sarah Kite, Director of Recycling Services for RIRRC. “With a leading company like Hasbro as an early adopter of the single-stream corporate program, we’re confident that recycling rates will continue to move in a positive direction, helping to create a more sustainable Rhode Island.”

 “The move to single-stream recycling supports our ongoing efforts to reduce our environmental footprint, makes it easier for our employees to do their part, and is a natural extension of the many ways in which we give back to the Rhode Island community,” said Kathrin Belliveau, Hasbro’s Vice President of Corporate Responsibility.

To learn more about Hasbro's CSR progress, please visit www.hasbro.com/csr.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About Rhode Island Resource Recovery Corporation

Rhode Island Resource Recovery Corporation is the quasi-state environmental agency dedicated to providing the public with environmentally sound programs and facilities to manage waste. The agency helps fund and promote the state’s recycling program, and owns and operates the Materials Recycling Facility and Central Landfill in Johnston, Rhode Island.

© 2013 Hasbro, Inc. All Rights Reserved.

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