EAST LONGMEADOW, Mass.--(BUSINESS WIRE)--Feb. 12, 2009-- mEt agnt mtard in Moscow w microcs! (Translation: Meet Agent Mustard in Moscow with the microchips!) This fall, Hasbro’s classic game of murderous mayhem will take an international twist as the iconic characters from CLUE embark on a globetrotting adventure to foil the plans of the Criminal League for Ultimate Espionage (C.L.U.E.) in CLUE: Secrets & Spies Edition. Intrigue begets intrigue as the new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players.

“The use of text messaging to enhance a traditional board game experience is a true innovation in the board game category and we are thrilled to pioneer this experience with Hasbro’s CLUE brand,” said Jill Hambley, Global Marketing Vice President of the CLUE brand at Hasbro. “CLUE: Secrets & Spies Edition takes text messaging from mere novelty to world saving technology. By using their own cell phones, players will turn their own every-day phone into a top-secret spy device that is certain to add excitement and suspense to game play.”

In CLUE: Secrets & Spies Edition, each player takes on the role of a top international spy tasked with infiltrating the Criminal League for Ultimate Espionage to stop its evil scheme for world domination by intercepting the nefarious Agent Black. True identities of Agent Mustard, Agent Scarlet and crew are kept secret as players work independently to complete missions by using clues from the game and real-time tips sent via optional cell phone text messages. The agent who completes the most missions before being discovered by Agent Black will be known as the world’s number one spy and will win the game.

CLUE: Secrets & Spies Edition is suitable for two to five players, ages nine and up and will be available in Fall 2009 for the approximate retail price of $24.99. Standard text messaging rates apply for players who elect to use the game’s optional text messaging feature (cell phone not included). Hasbro is committed to maintaining text messaging support through December 31, 2011. For more information, visit www.hasbro.com.

About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

Source: Hasbro, Inc.

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